China’s mid-2020 Report From Capgemini
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The following is the China’s mid-2020 Report From Capgemini recommended by recordtrend.com. And this article belongs to the classification: Digital economy, new economy, Consumer research.
Novel coronavirus pneumonia is China’s 2020 annual report, according to the CIC report. The world bank and IMF predict that global GDP will fall by 5%.
Strengthen the construction of new infrastructure to boost market confidence
In early March, the Chinese government announced a series of new policies to accelerate the “new infrastructure construction” and enhance the development of 5g, AI, industrial Internet of things, smart city, education, medical and other fields. All of these are based on the infrastructure of information, integration and innovation.
Digital economy accelerates popularization and expansion
At the same time of the outbreak of the epidemic, consumers rely heavily on online shopping, helping the Internet industry to achieve user dividends. From the financial report of the first quarter of 2020, e-commerce, video and social media platforms have achieved high growth, and there is still room for top digital media to increase advertising revenue.
Media consumption trend returned to normal after the epidemic
During the outbreak of the epidemic, media flow reached a peak, and traditional TV, Ott, social media, online entertainment, online games and fitness applications showed outstanding performance.
In the first quarter of 2020, the advertising revenue of Alibaba, Tencent, Baidu, Jingdong and pinduoduo accounted for 85% of the total online advertising market.
Consumers pursue what they like more independently
E-commerce and news platforms realize personalized content push. The mode of information transmission is affected by the mode of network content publishing, from centralization to decentralization and then to centralization.
Consumer behavior tends to be rational after epidemic
Affected by the epidemic situation, residents’ income fluctuated in the first quarter of 2020. From January to may, monthly bank savings increased by 8% year-on-year, reaching a peak of 10.4% in May. In addition, personal deposits increased by 13% from January to May.
Only the brand that people advocate can have lasting flow
In the context of the new normal, consumers still need to face their own consumption choices.
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