Consumer sentiment survey on Technology in 2022 From Qunyi
The following is the Consumer sentiment survey on Technology in 2022 From Qunyi recommended by recordtrend.com. And this article belongs to the classification: Data information diagram, Consumer research.
Some major changes have taken place in the mood around privacy. More and more people are worried about using their data online and are reluctant to share data related to health trackers or allow smart devices to automatically replenish consumables. More importantly for the advertising industry, more and more consumers (73%) are willing to watch advertisements to maintain a low monthly streaming video service fee, up from 76% last year.
Research Highlights
1. General attitude towards technology. 51% of respondents said: “it’s important for my family to be equipped with the latest technology”, compared with 54% in last year’s survey. In the new survey, 32% of consumers agree that the new technology “puzzles me” to some extent or completely, up from 28% last year. 73% of respondents said they “wait until technology becomes cheaper to consider buying”, up from 69% last year.
2. Information sharing and privacy. In a recent survey, 77% of consumers strongly or partially agreed that “I’m worried about how the company uses my personal data online”, up from 72% last year. 51% of respondents believe that only they can access the relevant data of fitness tracker, up from 55% last year. As last year, only a small number of people believe that manufacturing equipment or software companies should be accessible (5.4% this year and 6.9% last year).
3. New business and new equipment: VR / AR, 5g, intelligent terminal consumables.
Virtual or augmented reality: in a recent survey, 32% of consumers have VR or ar devices, and 15% of respondents may buy such devices in the next 12 months.
5g devices: 60% of respondents have mobile phones that can connect to 5g networks, up from 49% last year. More than one third of the population without 5g equipment is expected to buy such equipment this year.
4. Advertising trade-offs of streaming media services. Asked: “if the monthly streaming service fee is low, how likely are you to accept watching advertisements?” 73% of consumers agree, up from 76% last year.
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