Social survey report on net use of silver haired people in 2021 From Penguins have a tune
The following is the Social survey report on net use of silver haired people in 2021 From Penguins have a tune recommended by recordtrend.com. And this article belongs to the classification: Internet user, Consumer research, Life data, User Research.
According to the latest statistics of CNNIC, by June 2021, the number of Internet users in China had reached 1.011 billion, and the number of Internet users aged 50 and over had reached 284 million, accounting for 28%. The growth rate of Internet users in the middle-aged and elderly groups is the fastest. Silver haired Internet users aged 50 and above carry the banner of the growth of Internet users in China.
With the aging development trend of China’s population structure and the rapid expansion of silver haired Internet users, “silver haired economy” is an important part of China’s Internet economy and even social economy. Under the background of vigorously promoting the aging transformation in the whole society, the aging transformation of the Internet has received unprecedented attention. The characteristics and pain points of silver haired Internet users have become an important concern of the society.
This report takes the survey data as the core, combined with the policy background and the Internet industry background, analyzes the mobile Internet use needs, behaviors and pain points of silver haired Internet users, and understands the experience characteristics of silver haired Internet users on the aging transformation of Internet applications.
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