In the first quarter of 2021, global TWS headset sales increased by 44% year on year From Counterpoint
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Despite the global economic downturn caused by the epidemic, the TWS (true wireless Bluetooth headset) market is growing rapidly two thousand and twenty-one In the first quarter of 2001, the growth trend was still maintained. The latest TWS market report released by counterpoint research shows that 2021 In the first quarter, the sales volume of TWS headphones increased by 44% year on year. China has the highest year-on-year growth in sales, while North America remains the world’s largest market.
Apple continues to dominate, but its share has declined due to increased competition and a lack of new products. Compared with the previous quarter, the market share of Xiaomi, the second largest brand, also declined slightly. However, Samsung’s market share has increased month on month and narrowed the gap with the second place Xiaomi.
More consumers tend to choose mid-range or entry-level TWS earphones during the epidemic period, and the market share of more than $100 price range declined last year. However, the market share of more than US $100 rose slightly in the fourth quarter of 2020, and 46% in the first quarter of 2021. This shows that the market of TWS headphones has begun to shift slowly to the medium and high price segment. Senior analyst Liz Lee “At this stage, the world is actively promoting the vaccination of the new crown vaccine, which is expected to further boost consumer sentiment in the second half of the year. Therefore, enterprises should be prepared to cope with changes in consumer demand,” he said
Apple has a dominant market share of 57% in the $100 plus market, followed by Samsung with 17%. In the market segments below US $100, due to the diversification of industry participants and intensified competition, the total share of the top 10 brands including Xiaomi has declined. Lee Listing Samsung as the best performing company in the first quarter of 2021, she said: “in the highly competitive Asian and European markets, Samsung has gained double-digit market share with the outstanding performance of all models. Samsung successfully launched Galaxy buses pro, compared with The galaxy S21 was launched simultaneously. The company has also been promoting through active marketing activities Galaxy budslive and plus And so on
Lee Added: “Skullcandy It’s another one in the middle and low end TWS headphones are well-known brands with growth potential. The brand’s market share is rising, especially in the US, thanks to the steady sales of hot new entry products such as dime and dime XT and early products such as Indy ANC and Sesh Evo one hundred The U.S. dollar segment. “
Counter point: Apple’s market share of airpods will drop to 35% in Q2, 2019 q1-2021 Q1 global market share of TWS headphones by price (original data sheet attached) Guosheng Securities: TWS (real wireless stereo) headphones in 2019 Industry Research Report (attached with download) counterpoint: in March 2021, Xiaomi accounted for 35% of the total smartphone market in Spain, holding Samsung in the first place Apple tied for No.1 counterpoint: in 2021, Q1 global smartphone shipping revenue exceeded 100 billion US dollars counterpoint: in 2021, Q1 smart watch shipping volume increased by 35% over the same period last year, apple continued to maintain the leading position counterpoint: in January 2021, the world’s best-selling smartphone was iPhone 12counterpoint: in 2021, the top three best-selling smartphones in Q1 were all iPhone 12 series counterpoint: 202 The average storage capacity of IOS users will reach 140.9gbcounterpoint in 2020: the average capacity of NAND flash memory built in mainstream smartphones will exceed 100GB in 2020
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