According to the survey, 77% of Americans prefer to accept digital assets rather than streaming media based on subscription leasing From Netflix

The following is the According to the survey, 77% of Americans prefer to accept digital assets rather than streaming media based on subscription leasing From Netflix recommended by recordtrend.com. And this article belongs to the classification: Digital creativity, Digital economy.

On the same day that Netflix said it would work with Microsoft to launch advertising supported services, a new survey of 2000 Americans pointed out that 77% of the respondents were more inclined to “own” digital content and assets than to “rent” through streaming media platforms. As a reference, at present, about 28% of users spend more than $49 a month to purchase digital assets, which flow into digital art, music and in-game items.

Although it is too early to say that the streaming media era represented by spotify and Netflix is “about to usher in a transformation”, this new survey commissioned by the blockchain meta universe platform virtua still reveals an interesting change in consumer psychology.

Virtua hopes to understand people’s attitude towards owning digital assets through “academic evaluation”:

● it can be seen that most of the respondents (65%) who have purchased digital goods think their value is “no less than or higher than” the actual goods, and another 3/4 (78%) of the respondents say they have “emotional attachment”.

● in addition, 61% of digital goods buyers prefer to receive gifts such as’ game skin or NFT ‘(rather than in kind).

● part of the reason is that (38% of people) think digital assets are more beneficial to the environment – regardless of whether they realize how exaggerated the energy cost of casting NFT is.

Jawad Ashraf, CEO of virtua, commented in a statement that it is expected to usher in the evolution of “property” brought into the meta universe.

With the launch of Web 3.0, the rapid rise of digital collections and the emergence of the meta universe, people cherish digital items more than ever before.

70% of the respondents said they could better connect with others through digital goods, and 89% felt that losing these assets would be frustrating.

Among Americans who like to own digital goods, 87% of the respondents will think of important moments in life, and another 73% of the respondents think it is helpful to understand what kind of person they want to be.

In addition, Dr. Janice denegri Knott, a professor of consumer culture and behavior at Bournemouth University, commented that the survey found more people who like their digital goods than ever before.

Some people believe that the advantages or desirability of cross ownership is lower than that of physical ownership, but the results of this study show that this is not the case.

People are increasingly accepting digital ownership, and the boundaries between owning digital or physical goods are becoming blurred – especially for young groups.

The study also revealed the different views of different generations of respondents on digital assets and other digital goods:

90% of the millennials (24-42 years old) respondents have emotional attachment to digital products, 74% of the respondents think it is a good investment, and 80% / 47% of the people think that digital identity is’ important ‘or’ very important ‘.

At the same time, young generation Z (16-23 years old) is the most active in this field – contributing 30% of the sales of digital goods and 20% of the trading volume, and 52% of generation Z Americans said they had purchased, sold or traded digital goods.

[background] Terra virtua is a blockchain driven VR entertainment platform. So far, it has raised $2.5 million and plans to launch its own digital asset driven metauniverse.

From cnbeta Com read more: Javelin strategy: the survey shows that 36% use mobile phones to buy streaming media application spotify official: 20million active users, more than 5million paying users, and the number of Apple Music subscribers in the United States has exceeded spotify spotify’s acquisition of seed scientific data analysis company to improve the accuracy of music recommendation. Gigaom: Q4 Netflix international users in 2014 are close to 20million blockchain and digital assets: blockchain world context (with download) Left: 2022 European fintech report ripple: blockchain in payment coingecko: 2020 annual report of the digital asset industry (with download) World Economic Forum: future report on digital assets, distributed ledger technology and capital markets GroupM: 2020 year-end report of the U.S. advertising industry huocoin sponsored the official launch of “digital asset research topics”! App Annie: 2015 global mobile music streaming service spotify first Apple Music fell to the list of streaming media music giant spotify revision: video function will be integrated spotify: 2015 Global City Music map

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.