Survey of Indian TV buying behavior From CMR

The following is the Survey of Indian TV buying behavior From CMR recommended by recordtrend.com. And this article belongs to the classification: Data information diagram, Electronic Commerce.

According to a new study by CMR, after the pandemic, more and more Indian consumers want to buy the next TV online.

In terms of buying TV, Amazon is the first choice for consumers, and the online e-commerce portal scored the highest in brand trust (71%), convenience (67%) and value (65%). Croma leads the offline retail industry. Interestingly, three fifths of offline TV buyers are exploring the next online TV purchase. This shift can be attributed to the improvement of digital fluency in the past two years.

The main findings are as follows:

1. Precautions for TV purchase

Current TV usage and future TV considerations. Five out of every 11 users buy or plan to buy new TVs in order to upgrade to smart TVs. The three cognitive sources and main opinion leaders of TV purchase include friends / family (65%), online portals (59%) and social media (46%).

Sound quality (74%) and picture quality (69%) are the two most important considerations when choosing TV brands.

Screen size (75%), thin frame (69%), and advanced design (66%) are also important.

2. Online TV buyer insight

Buy TV and preferred e-commerce platform. Home delivery (60%) is the most important factor in online TV purchase. Value for money and trust are the main drivers of online TV purchases.

Online consumers gave the highest scores on Amazon’s brand awareness (94%), consideration (81%), use (90%), preference (51%) and satisfaction (64%).

Fast and safe delivery is the most important expectation of online shopping. Amazon is favored by consumers because of its fast delivery (65%), safe and nondestructive delivery (58%) and friendly support personnel (52%).

3. Offline TV buyer insight

For Indians, “touch and feel” is still the main part of purchase, and the demand for physical examination (69%) is the main driving force for offline TV purchase.

Croma is the leader in offline sales, scoring the highest in brand awareness (96%), usage rate (33%) and preference (28%). However, in second tier cities, neighborhood shops (45%) scored higher than croma (19%).

Interestingly, five out of nine offline TV buyers know the online purchase channel. Among offline buyers, Amazon scores the highest in brand awareness (97%), considerations (83%) and preferences (62%).

More reading: Secrets in online shopping — information map Taobao data center: 2011 wedding market online shopping report emarketer: 2011 Q4 various promotion strategies of U.S. online retailers cnnic: by the end of June 2011, the number of online shopping users in China had reached 173 million. In 2013, tmall double 11: the transaction volume exceeded the U.S. online Monday for 9 hours. National Bureau of Statistics: 67.7% of Beijing users reduced the number of shopping trips due to online shopping. World online merchants: Southeast Sub e-commerce report Taobao data: 2012 Taobao new year market report Taobao data: in March 2013, Taobao kite search increased by 382.5%, 70% from Weifang Taobao data: what do college graduates like to buy online? Affiliation collaborative: Q1 2011 brand awareness became the preferred factor for online shopping for middle and high-end income groups in the United States camia: 2018 Qurban online survey in Indonesia salecycle: the 2020 e-commerce report found that lack of family intimacy led to online shopping addiction Alexa: why do people always buy things they didn’t want to buy online?

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