China dairy report in September 2020 From China Skinny

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The following is the China dairy report in September 2020 From China Skinny recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.

According to the latest dairy tracking report released by China skinny, from January to August, overseas brands accounted for 23% of tmall’s sales. The share of online sales of these companies has steadily declined from 52% in 2016 to 35% in 2019.

Mark Tanner, managing director of China skinny, a market research firm, said: “we were surprised to see a sharp decline in overseas brand sales since the outbreak, which runs counter to the upward trend in milk consumption by Chinese consumers. Many of the foreign brands we interviewed attributed the decline in market share to rising nationalism. “

According to Chinese customs data, fresh milk imports from Australia plummeted by more than 20% in July, due to China’s restrictions on imports of Australian barley, beef and wine due to ongoing trade and diplomatic disputes.

The Australian government recently blocked a $600 million (US $429 million) deal signed by China’s Mengniu Dairy Industry with Japan’s Kirin holdings in June last year to buy a famous Australian milk brand.

The report predicts that China’s dairy consumption will not slow down, even signs that consumer demand has not been met.

Although the gap between foreign and domestic premium has narrowed, the foreign discount is still three times that of domestic discount, so the market share has dropped sharply. China skinny predicts that the decline in market share may be more severe, but this has been a sustained trend since 2015, when domestic brands began to regain their dominant position in the market.

Imported dairy products have been favored by mainland consumers after the melamine scandal in 2008 weakened trust in local production.

As foreign milk brands can not meet some basic needs, such as smaller portable packaging, its advantages have been greatly reduced. In addition, local milk and dairy producers are sparing no effort to restore consumer trust, which will further weaken the advantages of overseas brands.

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