In the first half of 2021, the global TV shipment reached 98.45 million units, with an annual increase of 10% From TrendForce

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According to the report released by trendforce Jibang consulting, global TV shipments increased by 10% in the first half of 2021, reaching 98.45 million units. Although the final shipment volume decreased by 5.8% compared with the original expectation, this performance still hit a five-year high.

For the reasons for the growth of global TV shipments in the first half of the year, Jie Meijuan, deputy general manager of AVC consumer electronics division, said in an interview with reporters that this was mainly due to two aspects. On the one hand, with the higher vaccination rate, developed countries promoted the unsealing process, and the economic recovery led to consumption. On the other hand, due to the pull of sports events, the on-site spectator free mode has entered everyone’s sight for the first time, driving the growth of demand for home viewing.

Although the shipment of 98.45 million units reached a record high in recent five years, the final shipment was still 5.8% lower than the original expectation. In this regard, Jie Meijuan pointed out: “the rapid growth of panel prices has doubled the cost pressure and operation pressure of complete machine manufacturers. Enterprises are concerned that the operating profit exceeds the market scale, resulting in lower than expected shipments. “

Jibang consulting revised down again, and the TV shipment this year reached 215 million, a decrease of 0.9% over the previous year. First, the sharp rise in panel prices in the first half of the year led to an increase in the cost of the whole machine, and it is difficult to see the previous promotion breaking price in the second half of the year; Second, although the third quarter will enter the stock peak of traditional peak season promotion, the doubt of “not prosperous in peak season” is increasing.

Yang Yisheng, senior analyst of GfK black power business unit, told China telegraph that from the perspective of retail, with the gradual unsealing of the global epidemic and the new high of TV prices this year, terminal demand has begun to slow down significantly in Q2. In the second half of the year, terminal retail sales will decline significantly, because last year’s base is really very high“ Manufacturers will prepare some goods, but it is estimated that they will strictly control the inventory, because the panel has entered the price reduction cycle, and the later they purchase, the cheaper they can buy the panel. “

Jie Meijuan said that the market is expected to show negative growth in the second half of 2021, with an estimated shipment scale of 122 million units, a year-on-year decrease of 10.5%, and 221 million units in 2021, a year-on-year decrease of 3.5%. The reason for this prediction is that the high base and demand overdraft caused by consumption stimulus in overseas developed markets last year gradually appeared in the second half of this year, and the Chinese market will gradually pick up, but it is still difficult to reverse the overall downward trend.

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