The following is the In 2021, Q3 China’s student tablet computer market shipped about 1.31 million units, with a year-on-year increase of 6.5% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, iPad, tablet PC.
According to IDC’s latest quarterly tracking report on student tablets, the shipment volume of China’s student tablet market was about 1.31 million units in the third quarter of 2021. After four consecutive quarters of year-on-year decline in the second half of last year, it hit the bottom and rebounded, realizing a year-on-year increase of 6.9%. IDC said that since the implementation of the “double reduction” policy, online subject education and extracurricular counseling have decreased significantly, and parents and students need to invest more time and energy in after-school autonomous learning.
Therefore, the educational hardware with many educational resources embedded and represented by student tablet computers has been promoted, and consumer demand has begun to increase.
Meanwhile, due to the large decline in the first half of the year, IDC expects that the Chinese student tablet computer market will still decline by 6.3% year-on-year in 2021, which is narrower than last year. In the next few years, with the improvement of the policy and the addition of new players in the industry, the Chinese student tablet computer market will begin to grow year-on-year. It is expected to achieve a year-on-year growth of 4.1% by 2022, continue the growth momentum in the next few years, and achieve a five-year compound growth rate of 6%.
In addition, in order to cope with the competition between ordinary tablet computers and online education, student tablet computer manufacturers are also actively adjusting themselves and constantly launching new products to improve product competitiveness and user attraction. At the same time, product prices are also reduced to make them more in line with the psychological budget and spending ability of most parents and families. The proportion of products with the most cost-effective price range of 2000-3000 yuan has increased significantly.
Guo Tianxiang, senior analyst of IDC China, said that the “double reduction” policy is still in the stage of implementation and improvement, and the whole industry is also in the period of observation, thinking and transformation, and its role in promoting educational hardware has not yet fully appeared. It is expected that from next year, with the full implementation of policy adjustment, the demand of temporary examination and graduating students will be released, the investment in all aspects of the industry will be further increased, and the educational hardware represented by student tablet will enter a period of rapid development. However, it should be noted that although the pressure of online education has been reduced, the competition of ordinary tablet computers is still severe. More ordinary tablets will also be implanted with educational resources to compete for student users. Therefore, only by continuously improving their competitiveness can students’ tablet computers ensure long-term development in the future.
More reading from ziaijiwei: IDC: Q3 global tablet shipment in 2018 was 36.4 million units, shrinking for 16 consecutive quarters IDC: Apple iPad shipment in Q2 in 2021 was 12.9 million units, more than the sum of Samsung and Amazon IDC: Q3 Chinese tablet computer shipment in 2021 was 7.65 million units, a year-on-year increase of 10.6% IDC & Strategy Analytics: iPad market share declined for 9 consecutive quarters in Q1 in 2016 IDC: Q2 global iPad shipment in 2015 For 10.9 million units, the market share fell below 25%. IDC: in 2017, the global tablet computer shipment in Q1 was 36.2 million units, down 8.5% year-on-year. IDC: in 2013, the global tablet computer shipment in Q4 was 7690 units, up 28.2% year-on-year. IDC: in 2020, the iPad Market share in Q4 global tablet computer market reached 36.5%. IDC: in 2017, the Apple iPad shipment in Q1 was 8.9 million units, down 13% year-on-year. IDC: in 2014, the Apple iPad shipment fell 12.7% year-on-year : Q3 China’s Tablet PC market shipped about 6.9 million units in 2020, with a year-on-year increase of 21.7% IDC: Q3 global Tablet PC market shipped 47.6 million units in 2020, with a year-on-year increase of 24.9% IDC: Q2 China’s Tablet PC market shipped about 6.61 million units in 2020, with a year-on-year increase of 17.7% IDC: Apple iPad shipped 49.9 million units in 2019, ranking first in the world IDC: Q4 global Tablet PC sales fell to 52.9 million units in 2016, with a year-on-year decrease of 20% .1%
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