In April 2021, the advertising market expenditure increased by 41.7% year on year and 0.8% month on month From CTR
The following is the In April 2021, the advertising market expenditure increased by 41.7% year on year and 0.8% month on month From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
Overall analysis of investment
According to CTR media intelligence news data, in April 2021, advertising market spending increased by 41.7% year on year and 0.8% month on month. The restorative growth after the epidemic is still continuing. In terms of advertising channels, TV advertising spending has increased year-on-year and month on month, elevator advertising has increased significantly year-on-year, and newspaper advertising spending has declined year-on-year.
Analysis of key industries and brands
In April, the growth of advertising expenditure in commercial and service industries, posts and telecommunications, it products and services, and food industries was reflected in many advertising channels. The commercial and service industries mainly have significant growth in traditional outdoor, elevator poster, cinema video and other channels. The growth is mainly due to the increased investment of medical and health care institutions, education and training institutions and beauty salon services in the industry, especially several prominent brands, such as Yonghe, Damai, Xinsheng, Yixing, yipumao, etc.
Posts and telecommunications, it products and services industry advertising in outdoor advertising, app and website are the key categories of these two industries. Tmall, tuanyou, boss direct employment, 51job and other brands have been putting in a large number of outdoor advertisements for a long time. In April, the new poster advertisement for elevator was launched in flash delivery. It was established in 2013, and it is a platform for direct delivery and fast direct service of special personnel in the same city. At the beginning of August 2019, Shansong officially signed a contract with Jay Chou as the brand spokesperson, and further clarified the strategic positioning of “one-to-one urgent delivery, refusing to spell orders”. The main advertising positions of flash delivery are outdoor channels, especially elevator advertising, with a large amount of advertising.
In April, the TV advertising of the food industry increased by 30.4% year on year, the advertising of elevator LCD increased by 111.7% year on year, and the advertising cost of radio increased by 4.6%. The advertising of health food, snack candy, cakes and biscuits, convenience food and other categories increased in many advertising channels. Among the key brands, Yida, xuanmai, yanxiaochu, Yili and so on increased their TV advertising spending by more than 50% year on year; Miaolandou, Diqiao, Wujiang mustard and other brands have prominent advertising in the elevator LCD; Yanzhiwu, xiaoxiandun and slian are the key brands in the food industry.
Original report
CTR: advertising market spending in March 2021 increased by 52.3% year on year and 4.1% month on month. CTR: advertising market spending in February 2021 increased by 68.4% year on year and decreased by 5.6% month on month 2.0% less, CTR: three reports panoramic insight into China’s advertising market in 2019 CTR: advertising market list in October 2018 CTR: the year-on-year decrease of radio advertising case cost and resources in October 2020 are 7.0% and 9.5% respectively CTR: the year-on-year increase of TV advertising cost in April 2021 is 24.8% CTR: the year-on-year decrease of radio advertising case cost in September 2020 is 5.7% %CTR: in November 2020, the cost and resources of radio advertising decreased by 11.3% and 13.6% respectively on a year-on-year basis CTR: review of China’s advertising market in the first half of 2018 CTR: review report of advertising market in the first three quarters of 2018 (with download attached) CTR: in August 2019, the year-on-year growth of all media advertising for passenger cars showed a new low this year
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