Live broadcast resources | the last chance for top state media to promote Omni channel live broadcasting in 2020
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The following is the Live broadcast resources | the last chance for top state media to promote Omni channel live broadcasting in 2020 recommended by recordtrend.com. And this article belongs to the classification: Industry information.
2020 is a year when the live broadcast market will explode. The special environment of the epidemic situation makes the live broadcasting industry become the focus of the whole people’s attention, especially the delivery of goods by e-commerce live broadcasting.
The live broadcast channel of Taobao was launched in March 2016. The Kwai Fu also launched live broadcasting in June 2016. In September 2016, Jingdong launched the live broadcast function immediately after it. In December 2017, Taobao launched the super IP entry plan. And the dash began tiktok in November 2017. So far, all the mainstream players are on the stage. Top live celebrities such as Li Jiaqi, Weiya and Simba have emerged.
In 2020, the live broadcast market will usher in a greater outbreak and breaking circle. The tiktok events included the first Luo Yonghao live broadcast in March 2020, and the April GREE Dong Mingzhu. Li Xiang, Liu Tao, Wang Han, Wang Zulan and other stars have been broadcast on Taobao platform, and CCTV host Zhu Guangquan and Li Jiaqi live in the same frame.
The explosive growth of the live broadcast market has brought great value to the brand side, the anchor and the live broadcast platform. More and more brands use the live broadcast to drive the brand, sales and users.
China national team Central Radio and television CCTV network launched a brand promotion campaign – everyone loves made in China. On May 19, 2020, in response to the call of the central government and fulfill its media responsibilities, during the two sessions of the people’s Republic of China, cctv.com will launch a brand boosting action of “everyone loves made in China” to help resume work and production and empower national brands.
Red Star Macalline, Baoneng automobile, Yadi, Gome, Hisense, Wahaha, Jingdong live, tmall Guochao and other brands have successively joined hands with CCTV. Com’s “made in China” live program.
Everyone loves the made in China series, which is directly located in “supporting domestic products and empowering brands”. The activities will aim at the vertical fields of grain, automobile, machinery, light industry, tourism, catering, etc., and continue to create various special activities such as “Chinese grain”, “Chinese car”, “Chinese utensils”, “Chinese products”, “Chinese tourism” and “Chinese flavor”, covering 1.6 billion person times of multi terminal platform through CCTV network And combined with the flow website and social media to help enterprises display and publicize their brands, drive orders and sales, and promote brand building and industrial upgrading.
Cctv.com as China cctv.com tiktok, has been able to promote the resources of CCTV, CCTV, CCTV, Kwai Tsing, CCTV and micro-blog.
Everyone loves the series of made in China live programs. For example, on November 11, tmall’s special show of Guochao, a three-hour live broadcast, saw 33.73 million times of CCTV network’s multi terminal and off-site platform; the 3-hour lock-in sales of Red Star Macalline reached 156 million; the total network sales of live broadcast night of Yadi factory reached 75300.
On December 19, 2020, a new episode of “everyone loves made in China” program will be launched, which is also a rare opportunity for top central media to help Chinese brands.
If you are interested in related live resources, please contact: wechat 7281670
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