Nanfang Weekend released the observation report on social responsibility of China’s Internet industry
The following is the Nanfang Weekend released the observation report on social responsibility of China’s Internet industry recommended by recordtrend.com. And this article belongs to the classification: Industry information.
Novel coronavirus pneumonia has been playing an active role in the fight against the new crown pneumonia epidemic and the resumption of work in the past year. It has made important contributions to the positive growth of China’s economy and the successful completion of its task of tackling poverty. At the same time, the external policy environment and internal industry order faced by the development of China’s Internet enterprises have also changed significantly, and the social responsibility of the Internet platform has also attracted extensive attention and more in-depth discussion.
On July 29, the Internet industry social responsibility forum hosted by Nanfang Weekend Newspaper was held in Guangzhou. As the first major event of the 13th China Annual Conference on corporate social responsibility, this Forum gathered many experts and scholars, enterprise executives, institutions and media representatives to go deep into the field of Internet value construction and explore a new path for Internet enterprises to fulfill their responsibilities.
Big coffee voice and jointly build responsible ecology
As a serious news media with deep influence in China, Nanfang Weekend always pays attention to guiding Internet enterprises to fulfill their social responsibilities. Yao Weixin, deputy secretary of the Party committee and general manager of Nanfang Weekend, said in his speech that bid farewell to disorderly expansion and savage growth, and China’s Internet ushered in an increasingly perfect policy environment. Only based on legal and compliant operation can enterprises have the “golden key” of sustainable development.
Led by the Internet, China’s digital economy is also booming. With the growing scale, how the digital platform performs its responsibilities has attracted attention. At the forum, song maoen, Deputy Secretary General of China Internet association, gave a speech on understanding digital platform The keynote speech of “building a responsible ecology” introduced in detail the development and current situation of digital platform. He pointed out that the production relations in the traditional industrial era do not adapt to the development of productivity in the digital era, the government, enterprises and society do not fully understand the development law of digital economy, and there is still a gap between the current performance of platform enterprises and social expectations. It is necessary to further deepen reform, standardize development, optimize organizational governance, strengthen communication with relevant parties, and promote the formation of safe, orderly A new situation of responsible platform development.
At present, the Internet has been deeply embedded in the operation process of modern market economy, and large-scale Internet platform enterprises have more obvious social attributes. Guo Yi, secretary and professor of the school of international economics and management of Beijing University of technology and industry and director of the enterprise business environment research center, delivered a keynote speech on the mechanism and ways of enterprises participating in social governance in the digital intelligence era. He said that in the information age, platform enterprises have increasingly become “market creators” and “organizers of social life”, and become another information center and resource organization mobilization center other than the government, which requires them to look at problems and put forward solutions from the perspective of the platform.
Report release and observation of enterprise responsibility performance
In 2020, Nanfang Weekend China Corporate Social Responsibility Research Center continued to track and evaluate the top 50 Internet technology enterprises in China. At the forum, Nanfang Weekend officially released the observation report on social responsibility of China’s Internet industry (2020-2021). Hou Minghui, senior researcher of China Corporate Social Responsibility Research Center at Southern Weekend, gave a detailed interpretation of the report.
According to the report data, the construction level of Internet corporate social responsibility has improved in 2020, but it is still in the “failed” stage as a whole. The construction of industrial social responsibility can not keep up with the development speed of the industry, and the practical effect of corporate responsibility performance does not match its own market influence.
Compared with the previous year, the social responsibility of the Internet industry this year has the following outstanding performance: first, Internet enterprises resist the impact of the epidemic and the market scale continues to grow. 64% of enterprises achieved profit growth, and 42% of enterprises with a revenue of more than 10 billion yuan. The second is the high incidence of lack of social responsibility. During the survey period, 48% of enterprises had one or more negative social responsibility events. At the same time, the standardization of social responsibility work has been improved, and the number of enterprises establishing social responsibility organization system and carrying out social responsibility information disclosure has increased. Third, Internet enterprises are still active in public welfare and charity, but they generally do not pay enough attention to environmental impact, and do not have a clear understanding of how enterprises participate in carbon neutralization.
The report suggests that in the face of changes in the policy environment and the inevitable trend of standardized development of the industry, Internet enterprises should strengthen the research on the social responsibility of the industry and improve their understanding of the social impact of the platform; We should integrate our own development into the overall situation of economic and social development and pay more attention to major social issues; We should continue to carry out social responsibility communication practice and improve the quality of social responsibility information disclosure.
In the investigation and evaluation, Tencent, Baidu, JD, vipshop, ant group, Panax notoginseng mutual entertainment, meituan, Xiaomi, perfect world and other enterprises scored high in this year’s evaluation, and were selected as the annual outstanding responsible enterprise in the Internet industry.
Case analysis into the front line of enterprise responsibility performance
In the process of development, more and more enterprises also actively practice social responsibility in combination with their own industry or technical advantages. Representatives of meituan, Bixin and other enterprises shared responsibility performance cases on the spot.
Gan Xiaochen, director of meituan CSR office, described how meituan cut in from the supply side to drive businesses in the life service industry to build a responsible ecology in terms of participating in public welfare charity, food safety management and low-carbon co construction. In particular, in recent years, the importance of the dual carbon issue has continued to increase. Meituan takeout launched the “green mountain plan” in 2017 to jointly promote the environmental protection process of the takeout industry from the four aspects of environmental protection concept advocacy, environmental protection path research, scientific closed-loop exploration and environmental protection public welfare promotion.
Wu Di, vice president of bixin, combined with the characteristics of the platform, shared Bixin’s social responsibility practice in helping social employment, improving industry ecology and protecting user safety. She said that Bixin will give full play to the characteristics of enterprise online new economy and plans to create more than 10 million online flexible jobs by the end of 2022. As a digital entertainment community for generation Z, Bixin participated in the drafting of the standard for E-sports trainers and launched the skill recognition platform to build an E-sports talent training system through standardization, professionalization and other ways, so as to help more people play their dreams, value, productivity and future.
Ideological collision reshapes platform value with responsibility
At the end of the forum, song maoen and Guo Yi, together with Ren Shaofeng, vice president and editor in chief of TT voice and liming, senior researcher of Tencent Group Development Research Center, held a round table dialogue on the theme of “reshaping platform value with responsibility”. This paper discusses the role of the Internet industry in social and economic development from their respective perspectives, and how Internet enterprises should give full play to their own advantages to participate in social governance.
Ren Shaofeng took the performance of Internet enterprises in fighting the epidemic and the flood in Henan as an example, saying that the Internet platform is trying to explore the unity of economic and social benefits. In the development process, TT voice attaches great importance to the protection of minors and the ecological governance of platform content, operates in strict accordance with laws and regulations, and actively performs social responsibilities. In addition, she also introduced TT voice combined with business characteristics and platform advantages, practicing Internet plus public welfare, launched TT voice happy Bookstore project last year to help rural children grow. At present, 30 Internet bookstores have been put into use, serving more than 10000 people.
Liming also mentioned the flood and the “life-saving document” practice of swiping the screen in the disaster. He believes that this is the social demand forcing enterprises to make technological innovation of products, but it also improves the public emergency service capacity of enterprises, and opens up ideas for more Internet enterprises to do things meaningful to the society with their own products.
In the face of increasingly stringent development requirements and public expectations for the standardized development of the industry, Internet enterprises need to continue to improve the level of social responsibility management and undertake social responsibility commensurate with their own influence. Nanfang Weekend will also continue to pay attention to the social responsibility performance of the Internet industry, and work with the government, enterprises, media and other forces to jointly build a new situation of Internet enterprise responsibility performance.
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