Quality, innovation and technology From Netease Youdao Q3 revenue exceeds expectations, Zhou Feng summarizes core advantages

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the Quality, innovation and technology From Netease Youdao Q3 revenue exceeds expectations, Zhou Feng summarizes core advantages recommended by recordtrend.com. And this article belongs to the classification: Industry information.

On the evening of November 19, Netease Youdao, an intelligent learning company, released its unaudited financial report for the third quarter of 2020. The financial report shows that Netease Youdao’s Q3 net income in 2020 will reach 896 million yuan, a year-on-year increase of 159.0%, achieving the fastest growth rate since its listing. Among them, the net income of learning services and products mainly composed of online courses and intelligent hardware reached 763 million yuan, an increase of 239.1% year-on-year.

As the main growth engine, Youdao K12 business achieved the fastest scale growth since its listing in this quarter. According to the financial report, the sales volume of K12 in the third quarter was 676 million yuan, an increase of 368.9% year-on-year, accounting for 77% of Youdao excellent courses, an increase of 10% compared with last year. The number of people paying for the positive price reached 498700, an increase of 437.9% year on year.

The sales volume of adult courses reached 201 million yuan, an increase of 185.4% over the same period of last year. Among them, the star course logic English continued to make profits, and the sales volume increased by more than 100% year-on-year. The sales volume of practical English courses released this year has increased by more than seven times over the same period last year, becoming another star IP in the adult curriculum system.

In this quarter, intelligent learning hardware contributed 163 million yuan, an increase of 289.3% year-on-year, becoming the second largest revenue source of Netease Youdao. Youdao disclosed in its analyst conference call that more than 70% of the users of dictionaries are K12 users. At the same time, the second generation of lexicographer and Youdao dictionary have been tightly bound, and user data can be connected between software and hardware.

During the reporting period, Netease Youdao launched a series of active marketing and brand promotion activities, with a total marketing cost of 1.148 billion yuan, compared with 231 million yuan in the same period last year.

“We expect this to be Youdao’s largest marketing investment in 2020. Only the brand and effect advertising of learning service business Q3 has reached 881 million yuan. The large increase in market expenses makes the business scale expand rapidly in the summer, and at the same time leads to our short-term loss. It is worth noting that our investment is carried out under the premise of strictly ensuring the health of the single economic model. ” Zhou Feng stressed in the phone call of analysts.

Facing the fierce competition of online education, Zhou Feng thinks that Youdao’s core competitive advantages can be summarized into several key words: quality, innovation and technology. This is the result of Youdao’s persistence for a long time

“The requirement of high quality makes logic English and Chinese courses in middle schools popular. The pursuit of innovation enables us to make products like dictionary pens, which have completely created a product category. With confidence in technology, technologies like composition automatic marking have been continuously integrated into the services provided to consumers to improve service value and efficiency. ” Zhou Feng said on the conference call. More reading: Netease Youdao AI composition correction selected in 2020 machine heart “Jinlian Award” Huawei’s highest 2 million Recruitment “genius” Netease Youdao 500000 minimum recruitment teachers! Netease Youdao announced its summer marketing results: K12 class paid more than 500% year-on-year growth. 2021 school recruitment opened Netease Youdao to make a guaranteed annual salary of 500000. Netease Youdao took advantage of the popularity of “winning the championship” by taking advantage of the popularity of “winning the championship” Launch the second round of nationwide brand launch: Netease Youdao submitted IPO documents of SEC roadshow in 2019 : manufacturers expand the digital conversion to sales and marketing reports, Lepu medical new coronavirus antibody colloidal gold detection kit, infrared thermometer and other products have been supplied to dozens of countries CCFA: in 2019, the “China sound Valley intelligent office platform” supported by Huayun data Xinchuang cloud base of China’s top 100 supermarkets was officially released! Why does it take more and more time to develop a software?

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.