Lifestyle insight report after 00 in 2021 From People’s Network Research Institute & Tencent marketing insight

The following is the Lifestyle insight report after 00 in 2021 From People’s Network Research Institute & Tencent marketing insight recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

Unknowingly, they have grown up after 00 and supported “half the sky” in the Olympic Games not long ago, which also let us know their rich, fashionable and personalized life outside the Olympic Games. They have opened a window for us to understand Post-00, reflecting the common characteristics of all Post-00. They have strength and life, are active in various fields, and constantly open up a lifestyle unique to their generation. Their attitude and decision will also affect the trend and business innovation iteration.

The people’s Network Research Institute, together with Tencent’s marketing insight (TMI) and Tencent’s user research and experience design department (CDC), conducted in-depth investigation and research again after 00, and released the consumer attitude trend pusher: life style insight report after 2021 00, to work with all sectors of society to fully understand the lifestyle, choice preferences and consumption behavior of this young group.

In this study, the sample subjects after 00 focused on the adult population. A small part of the minor group information comes from the guardian, or is collected when the purpose of information collection is clear, standardized and authorized by the guardian.

To live a wonderful life, but also to live a good life

Growing up in the 20 years when material life and cultural life have become more and more prosperous, the consumption choices of Post-00 groups are more diverse. This group of “little adults” have already formed their own views on consumption. To understand the consumption demands after 00, we can use eight words: increase confidence and enjoy life.

When I was young, I told 00 later that learning was a serious thing. 59% of them will consume and invest independently in the field of culture and education. Not only for academic efforts, but also willing to pay for rich and diverse cultural experience to achieve all-round development. In addition to learning, after 00, they also pay attention to the consumption of “eating, wearing and using”. They even give the meaning of clothing spirit and culture, and experience culture and show interest by using special clothing such as Han clothing and cosplay [1] clothing.

It can be seen that after 00, they are more inclined to improve the quality of life and pursue a better life than meeting the basic needs of life. They pay more attention to personal feelings in consumption and are willing to try niche brands with stories and souls.

For 00, life should be wonderful and beautiful.

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