2021 Chinese Baijiu consumption insight white paper From Tencent News & ipso
The following is the 2021 Chinese Baijiu consumption insight white paper From Tencent News & ipso recommended by recordtrend.com. And this article belongs to the classification: Life data, Ipsos, research report.
Under the impact of COVID-19 last year, the flow of personnel in the whole country was limited, the consumption of the gathering places was limited, and the consumption activities of the market decreased, which brought an inevitable impact on the Baijiu industry. With the normalization of epidemic prevention and control and the relaxation of social conditions, the domestic Baijiu market also showed a rebound trend. According to the survey data, about 1 people in the country have consumed Baijiu in the past half a year, of which 4 people. And 33% of consumers think that compared with last year, the number of Baijiu consumption increased this year.
China News Baijiu Baijiu observcity, Tencent news release jointly released the 2021 Chinese liquor consumption insight report, covering 1-4 provinces and cities in 31 provinces (excluding Hong Kong, Macao and Taiwan) in China. From four aspects of the location, age, drinking scenes and purchasing behavior and attitude of liquor drinkers, the Chinese Baijiu consumption crowd was investigated in an all-round way in four aspects, X, Ipsos, and news.
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