73% of the consumption in Tianjin is concentrated in these five categories From Meituan data view

The following is the 73% of the consumption in Tianjin is concentrated in these five categories From Meituan data view recommended by recordtrend.com. And this article belongs to the classification: Life data.

According to meituan data, Tianjin catering far exceeds the new first tier cities of the same kind in terms of order volume and consumption amount, showing great growth potential. The growth rate of local dishes has exceeded that of similar dishes for two consecutive years, which is expected to become a new outlet.

After the epidemic, the catering potential of Tianjin was stimulated, and the growth rate exceeded that of cities at the same level.

After the epidemic, the demand for restaurants in Tianjin has increased rapidly, and the growth rate of catering consumption has exceeded that of the whole country and the new first tier cities. Meituan data show that in 2020, the retail sales of social consumption in Tianjin increased by 18.7%, of which the revenue of catering industry reached 49.5 billion yuan, a year-on-year increase of 27.1%.

Data source: meituan from May 19, 2020 to May 18, 2021

The epidemic has accelerated the digitization of catering, and catering chain has become the main theme.

According to meituan data, from mat2019 to 2020, catering merchants moved from offline to online, and the online process was accelerated; Mat2020-2021, the competition on catering online is intensified, and the advantages of head merchants are gradually expanding.

Data source: meituan from May 19, 2020 to May 18, 2021

Local dishes have the opportunity to become new outlets and lead other dishes in growth.

In the past two years, the popularity of local cuisine has increased rapidly. Meituan data show that the consumption growth of Jiangsu and Zhejiang cuisine has ranked first for two consecutive years. Tianjin’s population has changed from “outside” to “inside”, and is more willing to explore domestic local cuisine. Who is driving this trend?

Data source: meituan from May 19, 2020 to May 18, 2021

Quality catering has become a consumption trend, with high order unit price upward and low order unit price downward.

Meituan data show that from the price change trend of mainstream and potential categories in mat2019-2021, in recent three years, Tianjin consumers have improved their acceptance of high unit price commodities, are more willing to pay for quality, and their consumption concept has gradually changed.

Data source: meituan from May 19, 2020 to May 18, 2021

The epidemic has promoted the development of the habit of “walking and eating”, and the online orders of coffee during afternoon tea have increased nearly 30 times.

After the epidemic, “walking food” has become a new trend. According to meituan data, from the change trend of orders of various categories in Tianjin from mat2019 to 2021, cakes / desserts / drinks have become the fastest-growing category, and the growth rate is the fastest during afternoon tea (14:00-16:00); The order volume of afternoon tea and coffee has increased nearly 30 times. Beijing cuisine and Guangdong cuisine light food afternoon tea provides consumers with a variety of choices.

Data source: meituan from May 19, 2020 to May 18, 2021

Generation Z and silver haired people determine the future of Tianjin catering, and the growth rate of bipolar groups is obvious.

Compared with other generations, meituan data show that consumers grew faster before and after 70 and after 95. The number of consumers doubled before 70 and after 95 in recent two years, accounting for more than 35% in 2021, with great consumption potential. Businesses need to pay attention to the changes of their preferences and consumption habits and seize the next opportunity.

Data source: meituan from May 19, 2020 to May 18, 2021

Generation Z is single-minded and silver haired. 73% of generation Z’s consumption is concentrated in five categories.

Judging from the changes of taste distribution among different generations, meituan data show that the tastes of generation Z are relatively concentrated, and 73% of consumption is concentrated in the top five categories. With the increase of age, the taste is gradually dispersed. The silver haired people are particularly keen to try fresh dishes. The top five categories account for only 57%. It can be seen that the catering layout needs to be adjusted according to the preferences of different groups.

Data source: meituan from May 19, 2020 to May 18, 2021

More reading: meituan’s data view: 2021 national day food consumption increased by 49% year-on-year. These minority catering clocks have been explored. The international top publication PNAs: people who love to make friends are more likely to live longer NOAA: July 2019 was found to be the hottest month on record. National human resources and social Security: in 2019, the minimum wage standard across the country in Shanghai was the highest in China, Caixin Media & BBD: Yili consumption upgrading index report in May 2018 (with download) WTW: 2017 global welfare survey report (with download) tuhu car: 2018 online maintenance behavior report of Chinese automobile users yuanzhuo: insight into China’s daily chemical consumer goods industry (with download) Freedom Research Institute: report on rent of graduates from 10 cities in 2021. The 60 square meter housing cost survey in cities around the world shows that 1 / 4 people suffer from “low power anxiety”. Alibaba international station: report on cross-border e-commerce development of jewelry industry in 2020 (download attached) EIA: 2020 is the worst year for power outages in the United States KFF: the survey shows that most Americans believe at least some form of covid-19 error message

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