The 19th national reading survey in 2022 From China Press and Publication Research Institute

The following is the The 19th national reading survey in 2022 From China Press and Publication Research Institute recommended by recordtrend.com. And this article belongs to the classification: Life data, Mobile reading.

1、 Basic information of this reading survey

Since 1999, the national reading survey organized and implemented by the China Academy of press and publication has been carried out for 19 times. The 19th national reading survey was launched in August 2021. Sampling of sample cities was carried out in September 2021. Questionnaire collection and questionnaire review were carried out simultaneously from October 2021 to December 2021. Data processing, data weighting and data analysis were carried out from January 2022 to April 2022.

This survey still strictly follows the principle of “same caliber and comparability”, and continues to use four sets of questionnaires to investigate the whole age population. Three different sets of questionnaires were used to interview minors in three age groups (0-8 years old, 9-13 years old and 14-17 years old).

This survey adopts the methods of online survey and telephone survey. Samples are collected in 162 cities, covering 30 provinces, autonomous regions and municipalities directly under the central government. The effective sample size of this survey is 42456 (in addition, this survey is strongly supported by the “learning power” learning platform, and 1.26 million samples are obtained through the “learning power” learning platform questionnaire survey). Among them, the adult sample accounts for 74.5% of the total sample size, the sample of minors under the age of 18 accounts for 25.5% of the total sample size, and the proportion of urban and rural samples is 3.3:1.

After the samples were collected, we weighted the samples according to the data of the seventh national census bulletin, and analyzed them with SPSS sociological statistical software. This survey can be extended to China’s population of 1.322 billion, of which 56.3% are urban residents and 43.7% are rural residents. The main findings of this survey are published as follows:

2、 The main conclusions of this reading survey

（1） In 2021, the comprehensive reading rate of all media of China’s adult citizens continued to grow steadily, and the book reading rate was the same as the contact rate of digital reading

In 2021, the comprehensive reading rate of various media, including books, newspapers and digital publications, was 81.6%, up 0.3 percentage points from 81.3% in 2020.

In 2021, China’s adult national book reading rate was 59.7%, an increase of 0.2 percentage points over 59.5% in 2020; The newspaper reading rate was 24.6%, down 0.9 percentage points from 25.5% in 2020; The reading rate of periodicals was 18.4%, down 0.3 percentage points from 18.7% in 2020; The contact rate of digital reading methods (online reading, mobile reading, e-reader reading, pad reading, etc.) was 79.6%, an increase of 0.2 percentage points over 79.4% in 2020.

Comprehensive reading rate

The investigation on the book reading rate of urban and rural adult residents in 2021 shows that the book reading rate of urban residents in China is 68.5%, higher than 68.3% in 2020; The book reading rate of rural residents was 50.0%, higher than 49.9% in 2020.

Comparison of reading rate between urban and rural areas

（2） Adult citizens have an obvious tendency of digital reading, and middle-aged and young people have become the main body of digital reading

Further analysis of the contact of various digital reading carriers shows that 77.4% of adult citizens have read on mobile phones in 2021, an increase of 0.7 percentage points over 76.7% in 2020; 71.6% of adult citizens have read online, an increase of 0.1 percentage point over 71.5% in 2020; 27.3% of adult citizens read on e-readers, which is basically the same as that in 2020 (27.2%); 21.7% of adult citizens use pad (tablet computer) for digital reading, which is basically the same as that in 2020 (21.8%).

Contact rate of various digital reading methods

From the perspective of the population distribution characteristics of digital reading, more and more middle-aged and young people have become the main body of digital reading. Specifically, among the adult digital reading contacts in China, 92.8% are aged 18-59 and 7.2% are aged 60 and above.

Population distribution of digital reading

（3） In 2021, the per capita reading volume of paper books and e-books of China’s adult citizens has increased compared with the previous year, and the reading advantage of paper books is still obvious

From the investigation of adult citizens’ reading volume of various publications, the per capita reading volume of paper books in 2021 was 4.76, higher than 4.70 in 2020. The per capita e-book reading volume is 3.30, higher than 3.29 in 2020. The per capita reading volume of paper newspapers is 15.13 issues (copies), lower than 15.36 issues (copies) in 2020. The per capita reading volume of paper periodicals is 1.90 issues (copies), lower than 1.94 issues (copies) in 2020.

Reading volume of various publications

In 2021, 11.9% of China’s adult citizens read 10 or more paper books a year, an increase of 0.3 percentage points over 11.6% in 2020; 8.7% of citizens read 10 or more e-books per year, an increase of 0.2 percentage points over 8.5% in 2020.

Through the investigation of the book reading volume of urban and rural adult residents in China, it is found that in 2021, the paper book reading volume of urban residents in China was 5.58, 0.04 more than 5.54 in 2020; The number of paper books read by rural residents was 3.76, higher than 3.75 in 2020.

Reading volume comparison between urban and rural areas

（4） Nearly half of the adult citizens’ reading volume has changed compared with the previous year, and reading through “video book telling” has become a new reading choice

In terms of the reading forms that adult citizens tend to read, 45.6% of adult citizens tend to “read a paper book” in 2021, an increase of 2.2 percentage points over 43.4% in 2020; 30.5% of adult citizens tend to “read on mobile phones”; 8.4% of adult citizens tend to “read on e-readers”; 6.6% of adult citizens prefer “online reading”; 7.4% of adult citizens tend to “listen to books”; 1.5% of adult citizens prefer “video storytelling”.

Adult reading style

According to the evaluation of adult citizens on the number of personal reading, in 2021, 3.1% of citizens think they have a lot of reading, 10.4% think they have a lot of reading, 51.0% think they have an average number of reading, and 35.5% think they have little or little reading.

Evaluation of individual reading volume of adult citizens

From the feedback of adult citizens on the changes of personal paper content and digital content reading, compared with the previous year, 12.2% of citizens said that they “increased the reading of digital content” in 2021, but 8.9% of citizens said that they “reduced the reading of digital content” in 2021; 11.6% of citizens said that they “increased the reading of paper content” in 2021, but 10.4% said that they “reduced the reading of paper content” in 2021; Another 50.1% of citizens believe that there will be no change in personal reading in 2021.

Changes in personal reading content of adult citizens

From the evaluation of adult citizens on their overall reading situation, 28.2% of the citizens expressed satisfaction (very satisfied or relatively satisfied); 16.6% of citizens expressed dissatisfaction (relatively dissatisfied or very dissatisfied); Another 41.1% of citizens said they were average.

Evaluation of adult citizens’ satisfaction with personal reading

（5） The reading time of adult citizens has increased by more than one minute over the previous year, but it is still not equal to the length of using the Internet for recreation

Among the traditional paper media, in 2021, the per capita reading time of adult citizens in China was the longest, 21.05 minutes, an increase of 1.01 minutes over 20.04 minutes in 2020; The length of newspaper reading per capita per day is 5.22 minutes, less than 5.71 minutes in 2020; The length of reading periodicals per capita per day is 2.96 minutes, less than 3.25 minutes in 2020.

Contact duration of various media

In digital media, the average adult has the longest mobile phone contact time every day. In 2021, the average daily mobile phone contact time of adult citizens in China was 101.12 minutes, an increase of 0.37 minutes over 100.75 minutes in 2020; The average daily Internet contact duration was 68.42 minutes, an increase of 0.6 minutes over 67.82 minutes in 2020; The average daily reading time of e-readers is 11.78 minutes, an increase of 0.34 minutes compared with 11.44 minutes in 2020; The duration of per capita daily exposure to pad (tablet computer) was 9.82 minutes, an increase of 0.09 minutes from 9.73 minutes in 2020.

（6） More than 30% of adult citizens have formed the habit of listening to books, but the difference between urban and rural areas is more obvious

According to the investigation of adult citizens’ listening habits, more than 30% (32.7%) of adult citizens in China had listening habits in 2021, an increase of 1.1 percentage points compared with the average level in 2020 (31.6%).

From the comparison between urban and rural areas, the listening rate of urban adult residents in China in 2021 was 34.6%, 7.8 percentage points higher than that of rural adult residents of 26.8%.

According to the investigation of listening media for adult citizens in China, the proportion of citizens who choose “mobile audio app platform” to listen to books is high, 17.9%; 11.2% of people choose to listen to books through WeChat official account or small program. 10.8% chose to listen to books through “smart speakers”; 8.9% and 5.7% respectively chose to listen to books through “radio” and “audio reader or voice reader”.

The main forms of adult citizens listening to books

（7） The effect of national reading brand activities has become increasingly prominent, which basically meets the demands of adult citizens for reading activities

The survey data show that adult citizens in China have higher demands on reading activities. In 2021, 80.1% of adult citizens believe that local relevant departments should hold reading activities or reading festivals. In order to meet the high demands of residents for reading activities, local national reading authorities have launched wonderful National Reading brand activities.

In 2021, the awareness rate of China’s adult citizens on national brand reading activities reached 73.1%. Among them, the awareness rate of “local city Reading Festival” and “book fair and book market” is the highest, and the selection proportion is 28.8%; 28.5% of the students selected for “government, enterprise and campus reading activities”; The awareness rates of “local reading club” and “urban reading lecture hall” were 26.9% and 23.2% respectively.

Awareness rate of national brand reading activities

In 2021, the participation of adult citizens in national brand reading activities reached 65.4%. Among them, the participation of “local city Reading Festival” is 25.5%; The participation of “government enterprises / campus reading activities” ranked second, with 25.3%; The participation of “local book club” was 24.1%; The participation of “book fair and book market” was 23.6%; The participation of “urban reading lecture hall” was 19.1%.

Participation in national reading brand activities

The survey on the satisfaction of the reading activities involved found that among the adult citizens who participated in the national reading brand activities, more than 70% (71.6%) expressed satisfaction with the reading activities they participated in (“very satisfied” or “relatively satisfied”), 24.5% expressed general satisfaction with the reading activities they participated in, and only 3.9% expressed dissatisfaction with the reading activities they participated in (“very dissatisfied” or “relatively dissatisfied”).

National Reading brand activity satisfaction

（8） China’s urban residents are increasingly satisfied with the use of public reading service facilities

In 2021, the awareness rate of adult urban residents of China on at least one public reading service facility near the street where they live, such as public library, community reading room / community Bookstore / urban study, newspaper column and so on, was 51.7%. Among them, the awareness rate of public libraries is 30.3%; The awareness rate of newspapers and periodicals was 26.5%; The awareness rate of community reading room / community study / city study was 25.3%.

Awareness rate of public reading service facilities

From the use of various public reading service facilities, the proportion of adult urban residents who have used public libraries in 2021 is 14.5%; 10.5% of the community study / reading room; The proportion of newspaper columns used was 10.1%.

Utilization rate of public reading service facilities

Among the adult urban residents who have used the above public reading service facilities, the use satisfaction of public libraries is the highest, 77.1%; The satisfaction with the use of community reading room / community study / city study was 70.6%; The satisfaction with the use of newspaper columns was 62.3%.

Satisfaction of public reading service facilities

（9） Minors aged 0-17 are reading better, and the average time spent on reading every day has increased compared with previous years

In terms of the book reading rate of minors, the book reading rate of children aged 0-8 in 2021 was 72.1%, an increase of 0.7 percentage points compared with 71.4% in 2020; The reading rate of children aged 13-7% increased by 1.0-99% in 2020; The book reading rate of teenagers aged 14-17 was 90.1%, an increase of 0.4 percentage points over 89.7% in 2020. Based on the above data, the book reading rate of minors aged 0-17 in China was 83.9% in 2021, an increase of 0.5 percentage points compared with 83.4% in 2020.

Minor book reading rate

The analysis of the reading volume of minor books shows that the per capita reading volume of extracurricular books of Chinese teenagers aged 14-17 is the largest in 2021, 13.10, higher than 13.07 in 2020; The per capita reading volume of children aged 0-8 is 10.33, higher than 10.02 in 2020; The per capita reading volume of children aged 9-13 is 10.21, higher than 9.63 in 2020. Based on the above data, the per capita book reading volume of minors aged 0-17 in China in 2021 was 10.93, an increase of 0.22 over 10.71 in 2020.

Reading volume of minor books

From the perspective of the reading time of minors, the average daily reading time of children aged 9-13 is 25.48 minutes, an increase of 2.22 minutes from 23.26 minutes in 2020; The average daily reading time of teenagers aged 14-17 is 51.90 minutes, an increase of 0.09 minutes from 51.81 minutes in 2020.

Reading time of teenagers and children

In 2021, the digital reading contact rate of minors aged 0-17 in China was 72.5%. Specifically, 69.2% of children aged 0-8, 76.4% of children aged 9-13 and 74.8% of children aged 14-17 were exposed to digital reading.

Exposure rate of digital reading for minors

In 2021, the listening rate of minors aged 0-17 in China was 32.7%. Specifically, 33.7% of children aged 0-8, 31.4% of children aged 9-13 and 32.6% of children aged 14-17 listen to books.

Listening rate of minors

The analysis of parent-child early reading behavior shows that 73.2% of the families with children aged 0-8 in China had the habit of reading with their children in 2021, an increase of 1.5 percentage points compared with 71.7% in 2020. In addition, in families with children aged 0-8 who have reading behavior, parents spend an average of 26.14 minutes reading with their children every day, an increase of 0.33 minutes from 25.81 minutes in 2020.

（10） In 2020, the national reading index was 70.62 points, of which the individual reading index was 73.09 points and the public reading service index was 67.66 points

In order to comprehensively reflect the overall situation and change trend of national reading in China, we have developed an index system of national reading index in China. The reading index system includes 25 indicators, which are divided into “personal reading index” and “public reading service index”. Among them, “personal reading index” includes three aspects: the reading volume and ownership of national personal books, the reading rate of various publications, and personal reading cognition and evaluation, which comprehensively reflect the national reading level; “Public reading service index” includes three aspects: national awareness, use and satisfaction evaluation of public reading service facilities and national reading activities, which comprehensively reflects the construction of public reading facilities and public service level. The reading index was obtained by hierarchical fitting of 25 indexes.

Reading index system

It is estimated that the national reading index in 2021 is 70.62 points, an increase of 0.17 points compared with 70.45 points in 2020. Among them, the personal reading index is 73.09 points, which is 0.04 points higher than 73.05 points in 2020; The public reading service index was 67.66 points, up 0.03 points from 67.63 points in 2020.

Reading index

Personal reading and public reading service index

Source: China Press and Publication Research Institute more reading: press and Publication Research Institute: the 17th national reading survey China Press and Publication Research Institute: the 16th National Reading survey China Press and Publication Research Institute: in 2011, China’s digital publishing Internet advertising ranked first, reaching 51.29 billion. China Press and Publication Research Institute: the data of the 10th China national reading survey in 2012. China Press and Publication Research Institute: young readers are digital China Press and Publication Research Institute: half of China’s mobile phone readers are farmers. China Press and Publication Research Institute: data from the 11th national reading survey China Press and Publication Research Institute: 2018 children’s digital reading report 2018 Zhejiang resident reading survey: the per capita reading volume of paper books in Zhejiang Province is 5.16; the reading volume of e-books is 3.64; China Press and Publication Research Institute: the survey shows that the average annual reading volume of adults in Hubei Province is 5.56 This book is higher than the national average. China Press and Publication Research Institute: the survey shows that 35% of the population stick to paper books. China Press and Publication Research Institute: Jiangsu resident reading survey in 2013. China Press and Publication Research Institute: data from the 12th China national reading survey. China Press and publication Research Institute: in 2014, the average wechat reading time in China exceeded 40 minutes a day. China Press and Publication Research Institute: the digital publishing revenue in 2013 increased by 254.035 billion yuan 31.25% long

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