It is estimated that the passenger flow of black five retail stores in the United States will decrease by 22% to 25% year on year in 2020 From ShopperTrak
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The following is the It is estimated that the passenger flow of black five retail stores in the United States will decrease by 22% to 25% year on year in 2020 From ShopperTrak recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce.
October 6, US Eastern time, although there is still some time before the end of the year “black five promotions”, this day will be the busiest day for shopping malls in the holiday shopping season. Today, shoppertrak, a retail analytics website, said that Black Friday may be losing its influence, with retail store traffic expected to drop 22% to 25% year-on-year in the six week critical shopping season.
“Black Fridays used to be very big, usually twice as much traffic as Super Saturdays, but this year it’s not going to be,” says Brian field, senior director of retail consulting at shoppertrak With the rise of remote work, the trend of online consumption will further change people’s shopping habits during holidays. The new crown epidemic is still rampant in the United States. Businesses will extend the holiday season promotion days and start discount activities in advance to prevent a large influx of customers.
Since the outbreak, people have turned to working day shopping since the outbreak, as consumers can make full use of the new remote working environment and consciously avoid the crowds of previous weekends, which is expected to continue into the holiday season, the report said. U.S. consumers will be increasingly purposeful in their shopping, so retailers need to make sure they make the most of every opportunity they enter.
The company expects in store customer traffic for the six weeks of the holiday season to fall by 22% to 25% year-on-year. The 10 busiest days in 2020 will account for 34.2% of all holiday traffic, compared with 46.5% in 2019. As a result, the typical holiday traffic peak will tend to be flat, and the number of peak days in the holiday season will be more than in previous years.
However, as the new epidemic has prompted consumers to shop more online than in previously crowded places, people may not rush to buy discounted items in droves the day after Thanksgiving. Super Saturday, December 19, the Saturday before Christmas, is usually when shoppers rush to the store at the last minute, squeeze into the parking lot, and complete their gift lists.
To extend the shopping season and avoid shipping chaos in the last few days before Christmas, retailers now put holiday items on the shelves even on Halloween. Companies are also decentralizing promotional activities, starting in October with holiday gift boxes to give shoppers plenty of time to buy presents. It is worth noting that Amazon will hold prime day promotion from October 13 to 14, prompting businesses to start to advance the whole holiday season, which may further lead to early consumption of holidays.
Although Black Friday is still regarded as the busiest day of the shopping season, in recent years, it has gradually lost its status as the “king of the river”. From the weekend after Thanksgiving to “online Monday”, the number of days for U.S. retailers to promote sales has been gradually extended. According to shoppertrak, on Black Friday, 2019, retail store traffic fell by 6.2%, while on Thanksgiving day it increased by 2.3%.
According to a survey of more than 1500 consumers by Accenture, about 64% of consumers think they are less willing to shop on Black Friday than they were a few years ago. Nearly 60% of the respondents said they had lost interest in shopping online on Monday. These two figures are further up from 55% and 47% respectively last year.
Although store traffic is expected to decline, overall holiday sales are expected to grow this year. Deloitte estimates that sales from November to January are expected to grow by 1% to 1.5%, to $1.147 trillion to $1.152 trillion.
This growth stems from the rapid development of online sales. According to the 2020 forecast released by salesforce (250.14, 0.00, 0.00%) earlier this month, global online sales for the holiday season are expected to grow by 30% year-on-year to $940 billion, up from 8% in 2019.
In addition to online sales, online pick-up and roadside pick-up services are expected to become more popular this year. In addition, it is also important to provide customers with safe in store environmental services through contactless checkout and real-time monitoring of the number of people entering the store.
Shoppertrak has been monitoring store traffic throughout the outbreak. In March this year, as shops deemed unnecessary were forced to close and many customers complied with local blockade orders, the number of customers dropped sharply. The company said U.S. retail traffic fell by up to 82% in April from a year earlier, and has since fallen 25.7% in the week ending September 19, and expects to end the year with fewer shoppers than in previous years. More: shoppertrak: US physical store sales fell $1 billion on “Black Friday” 2015 opperTrak:2010 On Black Friday, U.S. retail traffic increased by 2.2% over the same period last year Holiday weekend sales of physical retail stores in the United States dropped by 10.4% in 2015 Analysis: it is estimated that the global sales of smart phone online shopping will reach 28% in 2020. China Electronic Information Industry Development Research Institute: in the first half of 2020, JD accounts for 28.86% of China’s home appliance retailer market. Guoji data: June 2020 live e-commerce anchor Gmv monthly list of top 50 consumer Association: 2020 “618” consumer rights protection public opinion analysis report Problems with live delivery Baidu: 618 e-commerce search big data in 2020? Optoro: it is estimated that the value of bad goods returned after the holiday shopping season in the United States will reach 100 billion US dollars in 2019
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