In 2021, Q1 consumers spent $1.7 billion a week on mobile games, 40% more than before the epidemic From Gaming Spotlight

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According to app Annie, a mobile data and analysis company, and IDC, a market research organization, global mobile game downloads and spending increased significantly in the first quarter. This is mainly due to the game habit formed in COVID-19, and this momentum is still very strong.

Gaming Spotlight reported that in the first quarter, consumers spent $1 billion 700 million per week on mobile services, an increase of 40% over COVID-19’s previous level, and the downloads of games increased by 30%. In the first quarter, players downloaded more than a billion games a week from the app store and play store.

These numbers reinforce our understanding of mobile games. They are the largest category in the game right now. According to the report, the expenditure of mobile terminal will expand its leading edge, surpassing 2.9 times of desktop games and 3.1 times of home game console. One year after COVID-19, demand for mobile games continues to grow.

Ted Krantz, chief executive of APP Annie, told gamesbeat: “we observe every trend in the market, and games are still the leader of mobile terminals. There are opportunities for in app purchases and lifetime value, which will add more power to the hard core. But super leisure and leisure are playing an important role in advertising, especially after IDFA.

The market share of global consumer spending grew the most in the Americas and Europe. From the first quarter of 2020 to the first quarter of 2021, the United States and Germany led growth in North America and Western Europe, respectively. In the first quarter of 2021, the Asia Pacific region still accounted for about half of mobile game spending.

The highest revenue games include lineage m, Lords mobile, roblox and pubg mobile. These are cross platform experiences that translate into long-term participation and monetization potential. Cross play is dominant because games with the ability to access multiple platforms have gained popularity.

However, people’s appetite for super leisure and simulation games has greatly increased. In terms of download volume, the sub types with the largest market share growth are super leisure (+ 6.7 percentage points), children (+ 1.0 percentage points), simulation (+ 0.6 percentage points) and racing (+ 0.3 percentage points).

More reading from cnBeta: Sensor Tower: it is estimated that Apple users’ non Game App spending will reach US $86 billion in 2024, exceeding the game spending app Annie: during the epidemic period, mobile games will be downloaded 1.2 billion times a week app Annie: Top 10 list of global popular games and applications in September 2020 app Annie: ranking of global mobile game index in the second quarter of 2020 distimo: Q4 global app store in 2013 Market game revenue ranking takingdata Cui Xiaobo: mining market gaps based on comprehensive data analysis of mobile games app Annie: global mobile game application index in August 2014 app Annie: global game application index in July 2014 app Annie: mobile game index in May 2014: new games shake IOS list growth opportunities of next wave of mobile game realization mode: subscription service appanni e: March 2013 mobile game report app Annie: October 2014 global mobile game index report app Annie Japan: in 2014, mobile apps and game trends in Japan and overseas, free games dominated the app store, how to make a profit? Temple run 2: 20 million downloads in four days

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