What kind of social platform does Gen Z prefer? From Qianqu gkurc

The following is the What kind of social platform does Gen Z prefer? From Qianqu gkurc recommended by recordtrend.com. And this article belongs to the classification: social networks.

Recently, the well-known Market Research Institute qianqu gkurc (global key user research center) conducted a relevant investigation. A total of 2708 valid questionnaires were collected in the survey on consumption characteristics and consumption trends of generation Z. the surveyed generation Z population covers more than 20 cities in the first, second and third tier of China.

According to the results of gkurc survey of qianqu (the survey is a multiple choice), generation Z’s choice of social platform is wechat (80.47%), QQ (75.92%) and microblog (27.18%). Soul (8.23%), Momo (6.31%), TT voice (4.69%) and probe (4.58%) ranked fourth to seventh respectively.

The results of the survey show that wechat and QQ are more widely used in the current three generations, which shows that wechat and QQ are more popular. Both wechat and QQ are from Tencent, indicating that Tencent has a leading edge in social tools. This questionnaire has two obvious characteristics:

First, wechat is still popular as an old social platform, and some generation Z accept Momo and soul.

As one of the earliest social platforms, wechat did not lose users due to the rise of other social platforms, but also had a strong influence in generation Z. Wechat is popular or comes from two aspects. First, wechat is positioned to socialize with acquaintances, and communication through wechat has become inertia; Second, as a social tool, wechat continues to attract users through continuous innovation.

As latecomers, Momo and soul are not completely comparable with the three social platforms. On the one hand, the three social platforms have greater influence and user base. On the other hand, Momo and soul are relatively younger and more in line with the behavior habits of generation Z. Therefore, some generation Z tend to use Momo and soul.

The frequency of users’ use of wechat shows that their dependence on wechat has not weakened. As a national social platform, wechat has a leading position in the social platform of acquaintances. After generation Z formed the habit of using it, it has been difficult to leave wechat in work and study.

Second, QQ is not cold, and microblog information sharing has a comparative advantage.

Despite the continuous birth of emerging social platforms, QQ has not been cold. Compared with wechat, QQ is more private and has certain advantages in giving consideration to both public and private. For example, wechat has certain restrictions on sending large files, while QQ will not be limited. Compared with wechat and QQ, microblog has the functions of information sharing, popular science and timely access to massive information. Overall, the advantages of other types of social platforms are not obvious. In comparison, Momo and soul have greater influence in generation Z. More reading: AOL platforms: the survey shows that YouTube is the social platform with the best advertising effect. Resonsys: the social e-mail marketing project of e-commerce websites turns to the social platform YouGov: YouTube and tiktok user behavior analysis comScore: Q2 US network status report in 2017 Pew: 53% of Americans cannot distinguish between robots and real people in social platforms. Conviva: 2021 streaming media Facebook. Social platform traffic analysis report Com eight key messages about social media and news anomo: social platform for introverted users emarketer: Facebook is the most popular social platform for watching and publishing videos umasd: social platform usage of global top 500 enterprises (information map) CGK: 2018 Z generation report zebra IQ: 2019 Z generation report read soul prospectus: Z generation creates new social opportunities, Soul opens the current situation and development direction of soul social meta universe social platform

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