In February 2022, the actual sales revenue of China’s mobile game market was 21.627 billion yuan, with a year-on-year increase of 2.03% From Gamma data

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The following is the In February 2022, the actual sales revenue of China’s mobile game market was 21.627 billion yuan, with a year-on-year increase of 2.03% From Gamma data recommended by recordtrend.com. And this article belongs to the classification: Mobile games.

According to the data, in February 2022, the actual sales revenue of China’s mobile game market was 21.627 billion yuan, a month on month decrease of 2.76% and a year-on-year increase of 2.03%; The actual sales revenue of China’s independently developed games in overseas markets was US $1.446 billion, down 9.36% month on month; The performance of new games is weak, and the number of new games that have entered the top 200 of IOS daily best seller list is the lowest in recent one year; Super casual games performed poorly and temporarily withdrew from the top 10 of IOS download calculation list.

In February 2022, the scale of mobile game market: 21.627 billion yuan, slightly up year-on-year and down month on month

Gamma data mobile game report in February 2022 shows that in February 2022, the actual sales revenue of China’s mobile game market was 21.627 billion yuan, a month on month decrease of 2.76% and a year-on-year increase of 2.03%.

Data source: China Game Industry Research Institute & Gamma data (CNG)

The main reasons for Gamma data analysis are: on the one hand, the spring festival activities were started last month, the content of activities this month is limited, and the flow of water decreases accordingly; On the other hand, the performance of Xinyou this month is not good, and there is no large increment brought by high flow products.

Top 10 of the flow calculation list: the top 5 remain unchanged across the line of fire: the king of gun battle is strong

In February 2022, among the top 10 mobile game flow measurement list, the order of top 5 products was the same as that of the previous month, the diversified distribution of game types was maintained, and the number of types was still 7.

Data source: Gamma data (CNG)

Note: the top 10 mobile games are among the top 10 products in the flow calculation list of Gamma data mobile games. Gamma data mobile game flow calculation list is the product flow ranking within the statistical cycle calculated by Gamma data (CNG) through research, consulting financial reports, monitoring list, building models and other methods. The product flow is the total flow before IOS, Android and prison break, excluding the flow of overseas markets. The data is for reference only, the same below.

Among them, “crossing the line of fire: the king of gunfight” opened the 2022s1 season in mid January, the ranking of IOS best seller list was not within the top 10 for only one day, and the highest rushed to the top 3 of IOS best seller list. The monthly flow and ranking were improved compared with the previous month. On January 28, the anniversary celebration of “one mind carefree” opened. In February, IOS entered the top 10 in the best-selling list for 25 days, and the monthly ranking was improved by 1 compared with the previous month.

Download top 10: none of the super leisure models are included in the list

In February 2022, in the top 10 of IOS download calculation list, “glory of the king” reached the top again. Unlike last month, super casual games temporarily withdrew from the list, and MoBa and chess and card products were on the list.

Data source: Gamma data (CNG)

Tiktok, China’s travel frog China tour, launched the theme spring furniture on the eve of the Spring Festival. It also added the “game publisher plan” to the “sound game”. At the same time, it kept a high fever in the topics such as “traveling frog is alive” and increased the enthusiasm of users. It rushed to TOP10 within 100 iOS from the 100 free list.

Top 5 of Xinyou water flow list: the performance of new products is weak, and there is no water flow of more than 100 million products in the first month

In February 2022, among the top 5 new tours in the first month, it is estimated that there are no products with more than 100 million yuan in the first month, and the performance of new tour is not good.

Data source: Gamma data (CNG)

Note: the above Mobile Games launched in February are ranked according to the flow status of the whole domestic platform 30 days after the product is launched. For products launched less than 30 days, the flow of the first month is calculated according to their current flow status. The data comes from Gamma data mobile game flow calculation, which is for reference only

In February 2022, the number of new tours entering the top 200 of IOS daily best seller list was 11, an increase of 4 over the same period last year and a decrease of 11 compared with last month, the lowest value in recent one year; According to the data of the previous two years, the number of new tourists on the list in February was the lowest in the whole year.

Data source: Gamma data (CNG)

February 2022 overseas market: $14.46, down 9.36% month on month

In February 2022, the actual sales revenue of China’s independently developed games overseas market was US $1.446 billion, down 9.36% month on month. One reason is that the number of days in February is three days less than that in the previous month, and the water flow in various regions has declined to varying degrees.

Data source: China Game Industry Research Institute & Gamma data (CNG)

Top 5 growth of overseas market in February 2022: arena of Valor peaked

In the offshore market, the growth of TOP5 this month is totally different from that of last month. The first place of growth was replaced by “Arena of Valor” last month’s “original God”, which has been growing significantly in the Taiwan province of China. Call of Antia: Match 3 RPG ranked second in the growth list this month. The third place “Solitaire home design” has launched “exclusive Valentine’s Day suit” or “Valentine’s day limited skin” and “Valentine’s Day Limited clothing” activities in many regions. At the same time, it has won users’ attention and further payment in the way of “puzzle activities can earn gold coins”, which has promoted the growth of daily income. Rise of Empire (the rise of Empire) was updated in two editions in February 7th and 22nd, and it has been growing in the US market, the Japanese market and China’s Hongkong and China Taiwan provinces. The bestseller rankings have also been upgraded. “Chawaken” appeared in the American market.

Data source: Gamma data (CNG)

Note: the market of Gamma data is monitored by the US, Japan, Korea, Hongkong, China, Taiwan, China, etc.

The operation analysis section is the new content of Gamma data monthly report. The following is only an example. Please contact the staff (rhaegar1103) for subscription.

Operation analysis of a popular game in February

“A game” hit a new high in January 2022, and relying on the effective version update, the water in February remained high; The two updates in January and February were released with new game characters, and equipped with new activities for new characters. Players can unlock multiple special playing methods, obtain multiple props, and exchange precious treasures in the activity store with props. In addition to new characters and activities, players also get new plots, new weapons and new monsters. Detailed analysis of operation activities and data refer to the paid version.

Data source: Gamma data (CNG)

Note: the definition of effective version update of Gamma data refers to that the ranking of products in the best seller list increases or remains unchanged on the next day after version update compared with the day before version update, excluding the decline. The above figure is based on month, and the monthly high point does not represent the daily change.

The effect of Gamma data on the updated version of “a game” within a certain time range is compared with the average level of the top 10 of the same type. For detailed analysis, please refer to the paid version. The paid version can unlock the data of ten games on the top 10 list of the same type.

Data source: Gamma data (CNG)

Note: the definition of effective proportion of Gamma data refers to the proportion of the number of times the ranking of the best seller list is improved or remains unchanged after the version is updated to the number of times of all versions; The proportion of invalid operations refers to the proportion of the times of slight decline in the ranking to the times of all version updates; The proportion of negative operations refers to the proportion of sharp decline in the ranking in the number of updates of all versions.

The average effective operation effect period of Gamma data on a game after the version update within a certain time range is compared with the average level of the top 10 of the same type. You can observe the continuous promotion of the running water after the effective version update of the game. For detailed analysis, please refer to the paid version. The paid version can unlock the data of ten games on the top 10 list of the same type.

Data source: Gamma data (CNG)

Note: “effective operation effect period” refers to the number of days after the version is put into operation, and “effective operation average effect period” refers to the average value of the number of days after the single product version is put into operation. Read more: Gamma data: glory of the king, February 2019 Download volume decreased by 55% year-on-year. Newzoo & Gamma data: report on the competitiveness of Chinese enterprises in the global mobile game market in 2021 Gamma data: the actual sales revenue of China’s mobile game market in October 2021 was 18.638 billion yuan, an increase of 3.37% month on month. Gamma data: Mobile Game Report in August 2020 Gamma data: mobile game report in April 2019 Gamma data: actual sales revenue of China’s mobile game market in October 2020 Sales revenue of 18.548 billion yuan Gamma data: Mobile Games in August 2020 increased by 4.18% year-on-year Gamma data: Mobile Games report in July 2020 Gamma data: Q1 mobile game market scale in 2019 was 36.59 billion yuan, revenue increased by 18.2% year-on-year Gamma data: Mobile Games increased by more than 20% year-on-year in September 2020 Gamma data: China mobile game market revenue increased by 49.5% year-on-year in January 2020 Qimai Research Institute: 2021 Data of China’s top mobile games in June: top mobile games in November 2021 Qimai Research Institute: China’s top mobile games in September 2021 app Annie: global top mobile games & top mobile applications in August 2021

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