Intelligent mobile phone

In 2021, the cumulative shipments of folding screen smartphones in the world reached 11.5 million From Omdia

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According to omdia’s smart phone model market tracking in the fourth quarter of 2021, by the end of 2021, the cumulative shipment of folding screen smart phones worldwide had reached 11.5 million, a new record since the launch of the first folding screen smart phone in 2019. Sales of folding screen smartphones are limited due to high prices. However, since the second half of 2021, the sales volume has increased rapidly. The annual shipment volume in 2021 reached 9 million units, realizing a year-on-year increase of 309%. Among them, the sales volume of 8 million units came from the second half of 2021, accounting for 89% of the total shipments in 2021.

Samsung is the largest original equipment manufacturer (OEM) in the folding screen smartphone market. So far, Samsung has shipped more than 10 million units, accounting for 88% of the sales of folding screen smartphones. It is also the only brand with more than 10 million sales of folding screen smartphones. Samsung has launched a total of nine folding screen smartphones. At present, it is selling Samsung’s third-generation models.

“Shipments of Samsung’s flagship mobile phones, such as Galaxy S and note series, are declining year by year. In order to compete with fast-growing Chinese OEMs and apple in the high-end market, Samsung chose to bet on its folding screen smartphones; this decision makes Samsung far ahead of its friends in the number and sales of folding screen smartphones.” Said zaker Li, chief analyst of omdia mobile device team.

Zaker continued: “in terms of supply chain, Samsung has obvious advantages in the field of folding screen smart phones. Samsung display, the world’s first folding display manufacturer, is its subsidiary.”

Samsung’s Galaxy z-flip 3 5g shipments reached 4.6 million units, making it the world’s largest selling folding screen smartphone model, accounting for 52% of the total number of folding screen smartphones in 2021. Compared with the previous generation product Galaxy z-flip 5g, the galaxy z-flip 3 5g is updated in design. The selling price is $999, which is $380 cheaper than the previous generation model. Through hardware upgrade and price reduction, Samsung’s sales of galaxy z-flip 3 5g in 2021 are 3.5 million units higher than that of the previous generation z-flip in 2020 (total sales of LTE and 5g).

Galaxy Z fold 3 5g, with 2.5 million folding screen smartphones, is the second largest selling smartphone in 2021. The galaxy Z fold 3 is available for $1800, which is $200 cheaper than the previous generation Galaxy Z fold 2 in 2020. However, in 2020, the shipment volume of Z fold 2 will exceed 700000 units in the year of sale, which is mainly due to the significant improvement of product quality compared with the previous generation, the support of touch pen and the adoption of foldable shape design.

Huawei is the second largest manufacturer in the folding screen smartphone market, with a market share of 10%. Huawei launched folding screen smartphones in China earlier than other manufacturers, with cumulative sales of more than one million units so far. As the company is still subject to U.S. sanctions, Huawei can only sell 4G mobile phones for China’s domestic market. Although the price of Huawei’s mate X2 is still high. Huawei recently launched a new folding screen smartphone P50 pocket, which is similar to Samsung’s Galaxy z-flip 3 5g. It costs $1400 and is still only available in China.

Other brands have also tentatively launched folding screen smartphone products. Xiaomi launched its first folding screen mix fold in the first half of 2021. Although the selling price set by Xiaomi is the lowest among similar models, the sales volume is not ideal. Xiaomi plans to launch its second-generation folding screen smartphone in the first half of 2022.

Oppo also entered the folding screen smartphone market with find n in the fourth quarter of 2021. After sales of find n has received a good response from consumers, and the supply exceeds the demand. Oppo tries to compete with friends’ folding screen smartphones through different display aspect ratios. Find n is the smallest mobile phone with folding screen, and its inner display size is 7 inches. However, the selling price is cny8699 (US $1377).

More and more brands are about to join the competition in this market. Glory released glory Magic V in January 2022, starting at cny9999 (US $1582), and vivo is about to launch its first folding screen smartphone in the first half of 2022.

When mainstream brands enter the folding screen smartphone market, the sales of folding phones of most Chinese brands are very limited. This year, the folding screen smartphones launched by Chinese smartphone brand manufacturers are expected to remain mainly sold in China’s domestic market. In order to achieve sales growth, the top priority of Chinese companies is to break the low-end image in overseas markets.

As more and more companies launch folding screen smartphones, there will be more and more design diversity and new shape designs. However, since the folding screen smartphone is expected to become the most high-end smartphone product of all manufacturers in the future, the folding screen smartphone market is unlikely to enter the price segment of ordinary products in the future.

This year, the global folding screen smartphone market is expected to grow significantly over last year, reaching 14 million units. Further, omdia expects sales to grow steadily every year, reaching 61 million units by 2026, accounting for 3.6% of the total smartphone market.

More reading: cinno: it is estimated that the global sales of folding screen smart phones will exceed 57 million in 2025. Omdia: in the second quarter of 2020, the global shipment of smart phones will reach 279.7 million, with a year-on-year decrease of 15.7%. Omdia: in Q2 of 2021, the global shipment of smart phones will reach 299 million, with a year-on-year increase of 6.9%. Omdia: in 2021, the production of smart phones will exceed 1.3 billion, with a year-on-year increase of 3.4%. Omdia: in the first quarter of 2021, the global shipment of smart phones will reach 353 million, with a year-on-year increase of 28.1% Dia: Q4 global smartphone shipments reached 381.1 million in 2020, with a year-on-year increase of 4.7%. Omdia: smartphone OEMs are turning to higher camera resolution and fewer camera configurations, To cope with the continuous shortage of semiconductors, omdia: in the first half of 2020, the global smartphone sales ranked first, with 37.7 million iPhones sold. Omdia: in the third quarter of 2020, the shipment of smartphone display reached 422 million pieces. Omdia: in Q2, the global smartphone shipment was 294.7 million, a year-on-year decrease of 20.4% omdia: in June 2020, 13 panel manufacturers shipped 153 million smartphone panels, a year-on-year increase of 11% omdia: it is expected that the global smartphone display will increase by 11% in 2020 Panel shipments reached 1.4 billion, a year-on-year decrease of 10%. Omdia: in Q2 of 2021, the global smartphone shipments reached 299 million, a year-on-year increase of 6.9%. Omdia: AMOLED accounted for 29% of the total smartphone display shipments in 2020. Omdia: Galaxy A12 was the smartphone with the largest shipment in 2021

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