2021 global word of mouth ranking From YouGov

The following is the 2021 global word of mouth ranking From YouGov recommended by recordtrend.com. And this article belongs to the classification: YouGov, original, network marketing.

Word of mouth recommendation is a powerful means to measure the affinity of consumer brands.

Japanese carmaker Toyota ranks first among the world’s most recommended car brands. The new crown pandemic has affected the sales of many companies, but it has proved that Toyota’s reputation is flexible. In YouGov’s analysis, Toyota’s reputation among customers is excellent, which is not the only success enjoyed by the car brand. Its RAV4 model is the best-selling SUV in the United States in the first half of 2021. Globally, Toyota’s sales volume maintained a growth trend from October to December 2020, mainly driven by sales in North America, Europe, China and Japan.

Another carmaker, Mercedes Benz, also entered the word-of-mouth list, ranking eighth. The German based luxury car brand achieved net profit last year, almost all of which appeared in the fourth quarter. Thanks to the rapid recovery of China’s economy, China is the largest market for Mercedes Benz.

Netflix is the second most recommended brand in the new crown pandemic. Its global dominance has been strengthened by the impact of the new crown. The blockade keeps people at home and requires entertainment to distract them. In 17 markets around the world, more than half of consumers watched streaming video content last year (57%). Facing the changes of media consumption, Netflix released several exclusive programs and original films, which attracted a large number of viewers.

Other technology brands such as Samsung (third) and apple (eighth) also prospered, especially when people adapted to the “new normal”. Samsung offers a range of home appliances as well as mobile phones and televisions, which topped the technology list this year.

Clothing retailers Nike, Adidas and UNIQLO are also on the global word-of-mouth list in 2021.

Demand from travel companies such as airbnb (No. 7) and booking.com (No. 10) also surged between 2020 and early 2021, at least in some countries.

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