37% of the mobile game players had purchase behavior due to in-game advertising From The Drum
The following is the 37% of the mobile game players had purchase behavior due to in-game advertising From The Drum recommended by recordtrend.com. And this article belongs to the classification: Network entertainment, network game, network marketing.
According to an exclusive survey of 1200 American adults conducted on May 19, 2021, 37% of mobile game players said that in-game advertising had affected their buying behavior in the past three months. Young people aged 30-35 (56%) are most likely to be affected by advertising. On the contrary, the elderly strongly oppose this statement. 79% of the players aged 65-70 have never been affected by in-game advertising; 75% of 75-80 year olds and 74% of 60-65 year olds were not affected.
23% of mobile game players have been influenced by in-game advertisements for many times and bought products.
Advertising recall may be higher than you think
Obviously, there are still a large number of consumers who are not ready to open their wallets. Whether they buy a product or not, many people will remember the brand ads they see. 39% of mobile game players can recall the advertisements in the game. This is especially true for millennials (53%), with half of 25-30-year-olds recalling in-game ads they saw.
A large number of mobile game players play games for free by watching advertisements. 51% of mobile game players prefer to watch ads rather than buy them. 61% of 65-70 year olds are willing to watch ads, while 71% of 15-20 year olds prefer to buy in app.
When the advertisement appeared, 49% of the players tried to quit the advertisement; 29% of the players watched the whole ad. In terms of gender, the proportion of men and women is equal.
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