In December 2021, the cost of broadcasting advertisements decreased by 2.7% year-on-year and increased by 6.6% month on month From CTR
The following is the In December 2021, the cost of broadcasting advertisements decreased by 2.7% year-on-year and increased by 6.6% month on month From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
Overview of broadcast advertising
According to the data of CTR media intelligence, in December, the cost of broadcasting advertising cases decreased by 2.7% year-on-year and increased by 6.6% month on month. Among all frequency types, driven by the continuous increase in investment in furniture decoration materials and service categories, the advertising cost of sports frequency increased by 29.4% year-on-year; The frequency expenditure of music, finance and life services increased by single digits year-on-year. In addition, the frequency advertising expenses of transportation, culture and entertainment decreased by more than 10% year-on-year.
Compared with the same period of last year, the obvious year-on-year increase of radio and advertising expenses in the top ten lists are drugs, household goods, posts and telecommunications and beverage industries, and the year-on-year increase of alcohol consumption is also 7.7%. In addition, half of the industries in the list showed negative growth year-on-year, and the transportation industry continued to reduce investment by more than 30%. Compared with the previous month, half of the industries in the list increased by more than 10% month on month.
Among the top ten brands in the list of broadcast publication costs, China Mobile’s advertising spending has continued to double year-on-year. It mainly promotes Guangdong Mobile’s government enterprise dedicated line service, China Mobile’s 5g customized mobile phone, China Mobile’s family package service and other services. Advertising is mainly put on music and transportation frequencies in Guangdong, Hunan, Anhui, Beijing and other regions; Home decoration brands Shanghai and quanbaoyuan continued to be in the top 10 list, but Shanghai continued to decline year-on-year, and the cost of quanbaoyuan radio advertising increased by 51.9% year-on-year, mainly on major frequencies in Beijing and Tianjin.
The top ten new brands in radio advertising come from seven industries: industrial products, real estate / construction engineering industry, beverage, commercial and service industry, household products, alcoholic drinks and entertainment and leisure. In December, the new year’s Day holiday is coming. Xixi ancient town and Shanghai Chongming district are brands related to tourism areas, mainly invested in Jiangsu traffic radio network (fm101.1) and Shanghai People’s radio news broadcast (fm93.4) respectively.
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