In the first quarter of 2022, the cost of broadcast advertising increased slightly by 0.7% year-on-year From CTR
The following is the In the first quarter of 2022, the cost of broadcast advertising increased slightly by 0.7% year-on-year From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
According to the data of CTR media intelligence, in the first quarter of 2022, the cost of broadcast advertising increased slightly by 0.7% year-on-year.
In Q1 2022, among the top ten industries (categories) of radio advertising, many showed growth, with significant investment increase in the pharmaceutical, alcoholic beverage and beverage industries.
The increase of the pharmaceutical industry reached 80.3%, which was mainly boosted by the doubling of radio advertisements in three categories: cardiovascular and cerebrovascular disease drugs, rheumatism and bone disease drugs and ophthalmic drugs. The top five brands in this industry include tongyitang, chenliji, Haojian, Tiancao and Gehong.
The increase of alcohol industry was 11.1%, which was driven by the promotion of Chinese table wine and tonic wine in broadcast channels. Leading brands in the industry include Hongmao, kouzi, gujinggong, Jinpai and Yingjia.
The advertising expenses of the beverage industry increased by 23.1% year-on-year, mainly due to the significant increase in radio advertising for infant milk powder and yogurt. The top five brands in this industry are Feihe, JUNLEBAO, Yeshu, zhanma and Sanyuan.
In addition, from the list of new brands, there were many new tea brands on the list in the radio advertisement in March, such as jitelong, Xinyang, luzhenghao, etc. The underwear brand ubras, which is committed to comfort and parity, also launched its first radio advertisement in March after testing other media types, mainly on the radio frequency in Zhengzhou.
Original report
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