As of July 2021, there were less than 20 million Apple TV + subscribers in North America From TEST

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According to foreign media CNBC, the International Federation of theatre stage employees (IATSE) said that Apple claimed that as of July, its Apple TV + service had fewer than 20 million users in the United States and Canada, which enabled it to pay lower fees to behind the scenes producers than streaming media companies with more subscribers, The union represents television and film workers engaged in operating cameras and setting up scenes.

Apple has never disclosed the number of users of its Apple TV + streaming service launched in the fall of 2019. Analysts are reluctant to provide estimates, but many say it is dwarfed by services such as Netflix, which claims 209 million users as of the second quarter and Disney + claims 116 million users.

Although apple is the most valuable listed company in the world, it can pay lower fees, which highlights some problems faced by Hollywood workers when streaming media replaces cable TV and movies, and has aroused the anger of union members, who are deciding whether to strike for better pay and working conditions.

According to the current contract, if the number of users of streaming media services in the United States and Canada is less than 20 million, the high budget production intended for streaming media can provide lower costs to workers, which is determined on July 1 of each year. A union spokesman said Apple told IATSE that it had fewer than 20 million subscribers.

The union is currently negotiating a new contract with the union of film and television producers. According to a spokesman for the industry organization, apple is a member of the alliance, but the alliance negotiates for all its members and does not create exceptions for specific companies. An apple spokesman declined to comment on the number of users, but said the fees paid by the company were consistent with leading streaming services.

According to the copy of the contract reviewed by CNBC, according to the current contract, works produced for streaming media services are subject to looser labor terms than traditional TV programs or films, because the profitability of streaming media is “uncertain” and producers need more flexibility.

However, trade union leaders believe that streaming media is no longer a particularly new form of media, and companies that fund streaming media production should pay fees closer to traditional media production.

“Workers in some ‘new media’ streaming projects are paid less, even when the budget is comparable to or exceeds that of traditional blockbusters,” said an IATSE press release, which pointed out that the negotiations have reached an impasse. IATSE is preparing for the strike. Its spokesman said that ballots allowing 150000 members of the trade union to authorize the strike will be issued on October 1.

A trade union spokesman said that although the wage standard of “new media” streaming media is one of the issues currently under negotiation, the most urgent issue is the working conditions of the set, including long-time work, which became worse during the covid-19 pandemic. Celebrities and actors have begun to post information on social media in support of IATSE unions and potential strikes.

It is reported that Apple spends up to $15 million per episode on programs such as the morning show, trying to enrich its services with high-quality content. Apple also bundled Apple TV + free trials with new phones or tablets, which expired in July, forcing many users to decide whether it was worth paying $4.99 a month. It is estimated that in 2020, Apple sold 206 million iPhones worldwide, which will be equivalent to a large number of free trials.

Read more from cnBeta: ACSI: Apple TV + ranked 12 in the 2020 U.S. video streaming media satisfaction list. Large scale popular American dramas. Network response is as important as viewing NPD: data show that people watching online video through TV are increasing year by year. Strategy Analytics: Apple TV accounts for only 2% of the streaming media equipment market. Parks associates: Apple TV was surpassed by chromecast in 2014 The market share is only 17%. Parks associates: in 2013, chromecast shipped 3.8 million units, surpassing apple tvcomscore: Apple TV’s U.S. household penetration rate was 5%. Parrot Analytics: the research report shows that the demand for Apple TV + programs is increasing. Parks associates: in 2014, Apple TV in the U.S. market was overtaken by Amazon, with a share of 17%. IHS: in 2016 Q1, chromecast shipped 3.2 million units, almost apple Twice as much as e-tv Apple: as of April 2014, Apple TV sales reached 20 million units. Parks associates: the survey shows that Amazon fire TV set-top box is more popular than Apple TV in the United States. ABC: Apple TV has been online for 30 days, and the number of users watching live broadcast accounts for 20%. Parks associates: Apple TV sales increased by 50% year-on-year in 2015, with a market share of 20% slice Intelligence: Apple TV is in the streaming TV hardware market Market share reached 31% and Amazon 28%

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