Global streaming media revenue increased by 25% in 2021 From Mediobanca

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According to a study released by Mediobanca, Italy, the world’s major media and entertainment companies increased by 13% in the first nine months of 2021 compared with the same period in 2020.

The revenue of streaming media services increased by 25%, accounting for 18% of the total turnover; Advertising revenue increased by 19%; The growth rate of pay TV is only 3.6%.

In the same period, the EBIT margin rose to 16%, which was improved compared with the same period in 2020.

Of the eight operators with higher profitability than the industry, seven are located in the United States.

Large international companies reported continued growth in audiences, especially streaming platform users (up 26% between September 2020 and September 2021).

Thanks to the recovery of the advertising industry and the further acceleration of streaming media services, the revenue of Italy’s eight major media and entertainment operators increased by 8%. However, in terms of broadband and ultra-high capacity network coverage, Italy still needs to narrow the gap with major European countries.

In 2021, mainstream broadcasters still account for 87% of the average daily ratings. With the general reduction of theme channels, the digital platform is gradually expanding.

With the increasing age of viewers (from 56 in 2018 to an average of 58 in 2021), the new logic of the realization of media value will transfer more and more viewers from linear TV to on-demand TV.

Source: Advanced Television * this article is compiled by future media network

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