Social media opinion leaders survey 2021 From SlickText
The following is the Social media opinion leaders survey 2021 From SlickText recommended by recordtrend.com. And this article belongs to the classification: Internet user, original, Online shopping.
Love them or hate them, but one thing you can’t do is avoid the influence of social media. As companies turn more resources to digital, they have become part of many social strategies. While this can create new sales and marketing opportunities, heavy reliance on social media is not without risk. Under the social priority strategy, enterprises lose the ownership of their contacts, and consumers’ trust in social media opinion leaders is also fluctuating. That’s why we need to constantly reassess the performance of social content and develop a strategy to develop engagement through other channels.
Here’s what our 2021 survey reveals about how consumers currently view social media opinion leaders.
Key points:
Reality: most of the Z generation respondents (31.69%) said instagram was the most influential, followed by tiktok (28.67%). Most baby boomers (31%) say Facebook has influence. One third of the respondents said that too many sponsored posts were the primary reason why they lost trust in opinion leaders.
Control the conversation: texting is becoming a popular option as marketers strive to gain direct ownership of their contacts. Most generation Z (45.07%) said that SMS is their preferred way to communicate with opinion leaders other than social media. Millennials think blogs are their first choice, while baby boomers think e-mail is the best.
Influence purchase decisions through reviews: Most respondents (38%) said reviews were the most helpful social media content. The majority (34%) also said that unbiased comments are the best way for opinion leaders to win trust.
The more the better: a third of respondents said they would prefer to see the content of opinion leaders they follow several times a day.
Value driven sales: nearly 40% of respondents said that the products they feel “need” to be promoted by opinion leaders are the most likely way to persuade them to buy.
Read more: thelab: social media intelligence report of 2019 PR News: opinion leaders marketing report of 2019 YouGov: 2 / 5 of British social netizens have seen inaccurate content opinion leaders of social media information chart influence: opinion leaders’ time report of 2020 report: minority opinion leaders earn 51% more than white people Author influence valassis: affordability influences 64% of consumers’ purchase decisions fullscreen media: 37% of consumers trust brand more because of opinion leader marketing CB insights: a list of 11 emerging opinion leader marketing platforms in the world We are social: 2016 global Internet, social media and mobile devices popularity Report
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