Rapid growth in sales From Smart watch continues to innovate
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The following is the Rapid growth in sales From Smart watch continues to innovate recommended by recordtrend.com. And this article belongs to the classification: Brokerage Report, Intelligent Watch, Intelligent hardware.
The disadvantages of smart watches have been gradually overcome: I) the service life of many smart watches has been significantly enhanced: the service life of many smart watches has reached more than 3 days, and the sports version has reached more than 14 days; ii) the independence has been enhanced: many smart watches have adopted ESIM, and become independent terminals through direct networking. The latest Apple watch OS6 system allows independent app stores. As the main shortcomings are gradually overcome, the sales of smart watches are expected to maintain rapid growth.
Sensors and AI enable watches to be more intelligent: smart watches are usually equipped with three types of sensors: motion, environment and health. At present, the motion sensor is the most mature, and the types are relatively rich; although the current technology of health sensor is not mature, with the strong investment of major manufacturers, it will bring great application value in the future. For a long time, health sensors are dominated by medical device companies, which have a long period from R & D to commercialization, low delivery volume and high cost. Consumer electronics giants have invested heavily in the development of new sensors around the health field, greatly shortening the research and development cycle of health sensors, greatly increasing the shipment volume to tens of millions of orders of magnitude, and greatly reducing the cost, which paves the way for the application of smart watches in the health field. PPG heart rate sensor, ECG sensor have been widely used, and derived from blood pressure, blood glucose, blood oxygen and other health indicators monitoring function. AI technology not only improves the interaction ability of the watch, but also further excavates the value of the data collected by sensors. With the maturity of sensors and AI technology, sports and health functions have become the main selling points of smart watches.
Apple watch leads technology upgrading and ecological construction of strong barriers: Apple watch has been successfully applied in health, sports, payment and other scenarios by integrating advanced sensors and assisting AI technology; ESIM function will allow smart watch to be separated from mobile phone as an independent terminal, and watch OS 6 independent Appstore will further enhance the independence of watch. By establishing an authoritative health data platform and cooperating with top medical institutions and fitness equipment companies, Apple has gradually become an apple watch It has built an open digital health ecosystem, and gradually upgraded from smart watches with health tracking function to mobile medical, fitness equipment, fashion accessories and other multi-level applications, providing users with more professional, independent and portable health functions. Apple watch can also interact with other apple terminal hardware and complement each other. Apple continues to innovate, continuously improving healthy layout, 5g communication, multiple unlocking methods, gesture recognition, watch band modularization, etc.
Large technology companies have entered the Bureau, and sales are expected to usher in rapid growth: Samsung, Fitbit (Google has announced the acquisition), Huawei, Xiaomi, oppo and other manufacturers at home and abroad are in-depth layout of smart watches. Huawei GT2 adopts a positioning different from Apple watch, and obtains an ultra long service life of more than 14 days through low-power main chip and operating system. Its sales volume exceeded one million in 45 days after its launch in September 19. Oppo watch uses dual main chips and operating system to support dual mode operation of high performance and low power consumption. Huami uses the air sea tactics to cover all segments of user groups, and xiaotiancai attracts children users with its security positioning and social network.
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