2021 China’s tourism inventory and 2022 outlook From Tongcheng Research Institute
The following is the 2021 China’s tourism inventory and 2022 outlook From Tongcheng Research Institute recommended by recordtrend.com. And this article belongs to the classification: Travel reservation, research report.
2021 is the second year that China’s tourism industry has experienced under the new normal of the epidemic. Although the recovery process of the industry is tortuous, it is still expected. The exploration of new business forms and new models has never stopped. The strong rebound of the consumer side in the first half of the year has verified the strong toughness and potential of China’s tourism consumption market.
Although the first “local new year” Spring Festival holiday in 2021 is not as lively as the golden week, it also gives the industry the opportunity to observe the consumption potential of local cultural tourism and leisure, so that people can see the “shape of the future” in advance. With the temporary relief of the domestic and global epidemic, domestic tourism consumption began to recover strongly in the first half of the year from the Tomb Sweeping Day holiday, and reached the peak of annual recovery during the May Day holiday, fully demonstrating the resilience and potential of the domestic market under the new normal. Since the Dragon Boat Festival holiday, local outbreaks have occurred in many cities one after another. The emergence of the first “travel tourism chain” in Nanjing, Zhangjiajie and other places has ended the summer peak season in 2021 before it began. The “circuit breaker mechanism” of inter provincial tourism has broken the rapid upward recovery curve one after another. The setback of the industry recovery in the second half of the year once again shows the complexity and severity of this century’s crisis for the industry. In front of it, any opportunism and short-term behavior will be fragile.
The repeated epidemic has greatly restrained the long-term demand, but also stimulated the demand for local and surrounding travel. From accommodation to cultural tourism, the proportion of local tourists has increased, providing a new practice for “tourism +” and “+ tourism”.
If we must find a 2021 theme for the industry, we think it should be: social responsibility and sustainable development ability. Turning “green water and green mountains” into “golden mountains” in a sustainable way and turning beautiful villages into resorts to benefit every villager is not only the responsibility of the whole industry, but also a new opportunity. It is also the mission of the times to promote the high-quality development of the industry, constantly create high-quality tourism services and make people’s spiritual life more “rich”.
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