2021 creative experience report – the rise of connected experience From Isobar

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The following is the 2021 creative experience report – the rise of connected experience From Isobar recommended by recordtrend.com. And this article belongs to the classification: research report, Design.

83% of marketing practitioners believe that the commitment made by the brand will be inseparable from the practical experience created for customers, communities and employees.

86% of marketing practitioners believe that every contact point from communication to business can and should tell the brand story.

Innovation, the unity of brand commitment and pleasant interaction enhanced by technological empowerment are rated as the three key factors required to create brand experience.

82% of marketing practitioners are or have invested in creative and digital technologies to create brand differentiation.

86% of marketing practitioners said that with the rise of alternative sensory brand experience, it is becoming more and more important to create a brand design system for the multi sensory world. 36% of marketing practitioners especially asked their agent partners to provide new processes and technologies designed specifically for the multi sensory world.

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