2021 top 500 Chinese brands From Brand Finance
The following is the 2021 top 500 Chinese brands From Brand Finance recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
According to the latest report of Brand Finance, the world’s leading brand valuation consulting firm, China’s brand plays a crucial role in combating COVID-19’s pandemic and shows outstanding crisis resistance and response capabilities in the face of challenges.
In 2021, the total value of China’s top 500 brands remained stable, exceeding 13 trillion yuan. Among them, the brands of pharmaceutical, retail and media culture industries performed particularly well, and the brand value achieved a substantial growth. Banks and technology still dominate the top 500 list in terms of total value and number of brands.
May 10 every year is “China brand day”. The London based brand value consulting company also chose to unveil the list of China’s top 500 brands in 2021 at the opening ceremony of Shenzhen brand week today.
David Haigh, chief executive of brand finance, said:
“Over the past ten years, we have witnessed the amazing development of Chinese brands. Brand finance is very honored to be invited again to release a research report on the 500 most valuable and strongest brands in China at Shenzhen brand week.”
This year, Guangdong, Hong Kong and Macao’s Dawan district has 134 brands on the list, which is an important brand center in China. Among them, Shenzhen is regarded as the center of Dawan District, especially for its outstanding innovation ability and vigorous business vitality in the science and technology industry. In this year’s list of China’s top 500 brand values, 86 science and technology brands are on the list, more than any other industry. Moreover, the outstanding performance of hundreds of other brands in many industries, including media, culture, retail and so on, is driven by technological innovation.
David Haigh, chief executive of brand finance, said:
“Shenzhen and Dawan are ideal places for us to discuss the performance of Chinese brands and their future development. Wechat, headquartered in Shenzhen, has been rated as the strongest brand in the world this year, and its brand strength score is even higher than that of Ferrari and Coca Cola. Tencent, Huawei and Ping An from Shenzhen are also among the top ten most valuable brands in China this year. These excellent brands are the best ambassadors for Shenzhen to show its vigorous development to the world. “
ICBC continues to be the most valuable Chinese brand
The banking industry is still the industry with the most brand value in China. In the 2021 top 500 list of China’s brand value, 85 banking brands are on the list, accounting for 22% of the total brand value. China’s banking industry has not been seriously hit by the epidemic like other countries, which is largely due to the timely and effective response measures taken by China’s banking industry in the epidemic, including the adjustment of regulatory policies for asset management, inter-bank transactions and other businesses, as well as the vigorous investment in digital business.
Despite a 14% decline in brand value to about 488.8 billion yuan, ICBC remains the most valuable brand in China in 2021. As the largest bank in China, despite the negative impact of the epidemic on its portfolio income, ICBC has successfully maintained a good relationship with consumers, and its leading position in brand value has not been shaken. China Construction Bank (brand value down 9% to RMB 400.5 billion) and Agricultural Bank of China (brand value down 7% to RMB 356.8 billion) are the two bank brands closely followed, ranking third and ninth in China’s top 500 brand value list respectively.
Bank of China (8% down to 326.9 billion RMB) and China Merchants Bank (12% down to 141.3 billion RMB) are the other two top 25 banks in China.
David Haigh, chief executive of brand finance, said:
“This year, China’s banking industry scored high in brand finance’s global brand research and ranked high in attributes such as recommendation. There is no doubt that this achievement is due to the effective response of the Chinese government to the global epidemic, which ensures that China’s economy can continue to operate relatively unaffected and provides room for further development of the banking industry. “
Total value of top brands in pharmaceutical industry jumped 114%
The total value of the top brands in the pharmaceutical industry increased most significantly, with a year-on-year increase of 114%. The outstanding value leap of the pharmaceutical industry is due to the fact that the brand of the industry is at the forefront of responding to sudden public health events. Not only the top brands of the industry that have been on the list for many times have a steady performance, but also eight new brands have been on the list this year. Among them, Huadong Pharmaceutical (brand value of 3 billion yuan) ranks 360, ranking the highest among the newly listed pharmaceutical brands.
Sinopharm group is the most valuable brand in the industry, its brand value increased by 52% to 21.4 billion yuan, and its ranking in China also jumped 35 places to 108th. Sinopharm group has made remarkable achievements in the global R & D competition of new crown vaccine. The group has independently developed high-efficiency vaccines, and the number of vaccinations has exceeded 100 million.
Guangzhou Pharmaceutical Group (with a value increase of 67% to RMB 9.8 billion) and Shanghai Pharmaceutical Group (with a value increase of 43% to RMB 9.2 billion) ranked second and third respectively in the brand value of the pharmaceutical industry.
The change of consumption habits promotes the growth of retail industry
Retail, especially e-commerce, is one of the few industries that really benefit from the global epidemic. As consumers turn to online shopping after offline stores are closed, the market demand for e-commerce has surged unprecedentedly. In the second and third quarters of 2020, the revenue growth of e-commerce platform reached the highest level since 2016. In the list of China’s top 500 brands in terms of brand value, retail is the industry with the second highest total value – 17 brands are included in the list, accounting for 10% of the total value. Retail is also the second fastest growing industry in the year, with the cumulative value of the brands on the list increasing by 47% compared with last year.
Four largest e-commerce brands in China Taobao, tmall, Alibaba and Jingdong – Both have achieved significant growth in brand value. The brand value of Taobao (brand value 358.1 billion yuan) and tmall (brand value 330.2 billion yuan) increased by 38% and 54% respectively, and entered the top 10 in China for the first time.
Alibaba is the second fastest growing retail brand in the year and the fifth fastest growing brand in China’s top 500 brand value list. Its brand value has risen by an amazing 99%, with a value of 262.9 billion yuan, jumping from 22 last year to 13. This is the result of a surge in online consumer demand.
The situation in Jingdong is similar. Jingdong’s annual number of shoppers is up 30%, the fastest in two years. Its brand value increased 74% to 158.1 billion yuan.
Pinduoduo is the fastest growing brand in China in 2021. Its brand value has increased by 137% to 42.2 billion yuan, and its ranking has jumped to No. 63 in this year’s list. The brand was founded only six years ago, and its unique online discount group buying business model is the secret of its success. Today, pinduoduo’s monthly active users have reached an amazing 720 million.
With the shift of social life to online, the brand value of media culture industry has increased by 28%
The epidemic has changed the way people consume in the media culture sector, and people’s social life has been forced to move to the online. This change has greatly promoted the development of China’s local digital media platform. The media culture industry is the third most valuable industry in China this year. The cumulative brand value of the industry has increased by 28% year on year. The total value of 35 brands on the list accounts for 10% of the total value of the list.
In addition to calculating the financial value of the brand, brand finance also measures the strength of the brand through the scorecard, which covers the indicators of marketing investment, stakeholder assets and business performance. According to these standards, wechat was rated as the strongest brand in China in 2021. According to the report of brand finance “top 500 global brand value in 2021”, wechat is also the strongest brand in the world this year. Its brand strength index (BSI) score is 95.4 (full score 100), and its brand rating is the highest AAA +.
In addition to revenue forecast, brand strength is the key driving force of brand value growth. Therefore, with the increase of brand strength, the brand value of wechat has also been rapidly improved – the growth rate is 20%, reaching 456 billion yuan; In the list of China’s top 500 brand value, the ranking also jumped five places, ranking second.
According to the annual global brand equity survey of brand finance, wechat, as one of the most successful technology media brands in China, enjoys a high reputation and consideration among Chinese consumers. Wechat has successfully established a multi in one social platform with wide coverage, which provides services from the initial information transmission to all aspects including online banking, travel and shopping. Wechat has become an indispensable part of daily life for many users in China.
During the epidemic, WeChat also assisted the tracking of close contacts or quarantine personnel by running the government authorized public health and epidemic prevention application program, and provided real-time data, online consultation and self diagnosis services to COVID-19, supported by AI, to over thirty million users, and contributed to China’s epidemic prevention.
David Haigh, chief executive of brand finance, said:
“As a benchmark of innovation, wechat has proved the importance of constantly pursuing technological progress, especially when the market environment is in adversity. The brand has performed very well this year. We believe that the key to wechat’s success in the future lies in the brand’s persistence in innovation. “
Tencent’s brand value has increased by 23% to 378.9 billion yuan, ranking second among the most valuable brands in China’s media and cultural industry, and ranking sixth among China’s top 500 brand value companies, after climbing six places compared with last year, it has achieved good results in fourth place.
Tiktok (TikTok/ 125 billion 900 million) was popular in the global epidemic, and ranked twenty-fourth in China’s list. Unlike traditional social applications, unlike other social networks, only TikTok/ contacts are established among people who know each other. The tiktok also focuses on optimizing the content that users see on the shared platform. The app will give priority to push materials corresponding to popular topics, which means that users are more inclined to create content that is more in line with these trends in order to achieve higher participation and attention. This feature also attracts advertisers to actively promote their products.
The value of other game and video sharing app brands also increased significantly this year, including BiliBili (brand value increased by 98% to 12.8 billion yuan) and Sanqi mutual Entertainment (brand value increased by 77% to 9.1 billion yuan).
Long term investment in infrastructure has paid off
The utility giant state grid (whose brand value dropped by 7% to 370.7 billion yuan) continues to maintain its position as the world’s most valuable utility brand, ranking sixth in China’s top 500 brand value list. As the world’s largest public utility brand, State Grid operates in 26 provinces / regions of China, supplying power to more than 1.1 billion people, equivalent to 88% of China’s population. SGCC also operates in the Philippines, Brazil, Portugal, Australia and Italy. Since last year’s acquisition of chilquinta and CGE, the brand is continuing to expand its global business, especially in Latin America. Last year, President Xi Jinping announced at the UN General Assembly that China will strive to achieve the goal of carbon neutralization by 2060. For this purpose, the State Grid has formulated a detailed new energy development plan, including fully promoting the development of wind power, solar energy and other new energy, and promoting the clean energy supply.
The real estate industry has also made gratifying achievements this year. The total brand value of the industry has increased by 3% compared with last year. However, the brand value of Evergrande, the industry leader, dropped 6% to 135.6 billion yuan. With the further upgrading of the financial supervision of the real estate industry and the tightening of real estate financing, the overall brand value of the industry may experience more tests than before. In addition, Evergrande has invested US $23 billion in the electric vehicle market, aiming to become the world’s largest new energy vehicle company. However, as no Evergrande electric vehicle has been sold so far, the current market evaluation is mixed. Nevertheless, Evergrande has more than 870 projects in more than 280 cities in China. The brand continues to dominate the real estate industry in China, and its considerable market share ensures the stability of the group’s revenue.
The total brand value of the construction industry has increased by 11% compared with last year. Among them, China Railway (brand value increased by 26% to 100.1 billion yuan), China Railway Construction (brand value increased by 25% to RMB 106.8 billion), China Construction (brand value increased by 17% to RMB 204 billion) and China building materials (brand value increased by 17% to RMB 47.6 billion) were the four brands with the largest increase in the industry.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
