2021 high end home appliance market white paper From Red Top Award & GfK
The following is the 2021 high end home appliance market white paper From Red Top Award & GfK recommended by recordtrend.com. And this article belongs to the classification: GfK Group, Home appliance industry, research report.
In 2021, at the beginning of the 14th five year plan, the multi-point spread of the epidemic is still severe, and the uncertainty of the economic environment continues to increase. In the face of the complex and changeable situation at home and abroad, especially the pressure of domestic economic transformation and international anti globalization, China’s economy has continued to recover steadily, production demand continues to rise, employment and prices are generally stable, new drivers are growing rapidly, quality and efficiency are steadily improving, market players are expected to improve, the main macro indicators are in a reasonable range, and economic development presents a trend of strengthening and improving steadily.
With the steady recovery of the national economy, the consumer market continued to recover. From January to October this year, the total retail sales of social consumer goods reached 35851.1 billion yuan, a year-on-year increase of 14.9%, an increase of 8.1% compared with the same period in 2019 before the epidemic. In terms of commodity categories, the proportion of retail sales of consumer goods meeting basic living needs in total retail sales decreased significantly, while the proportion of durable consumer goods reflecting consumption upgrading increased significantly.
The growth of consumer goods accelerated and promoted the transformation and upgrading of the economic structure. “The top priority of the ‘double cycle’ pattern is to consolidate and develop the domestic cycle and give full play to the advantages of our super market in attracting capital”. At the meeting, Li Zuodong, an expert on international economy and trade of the Ministry of Commerce, also pointed out that in the context of domestic consumption upgrading, enterprises, as suppliers of goods and services, are the decisive factors for the country to implement supply side reform and expand domestic demand, and encourage innovation and creation, Providing high-quality products to the market will enable the internal circulation of consumption. As a representative product of the durable consumer goods market, home appliances still show great resilience under the challenges and pressures of rising raw material prices, soaring shipping costs, lack of core, power and production restrictions in 2021 – expanding capacity and improving quality in a stable market, which has undoubtedly made a certain contribution to China’s consumption upgrading and “high-quality development” of the economy.
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