2021 huge engine sunscreen industry insight Report From Massive arithmetic

The following is the 2021 huge engine sunscreen industry insight Report From Massive arithmetic recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

After growing to a mature stage of rapid development, China’s beauty industry has subdivided innovative categories from small demand to large market. In recent years, the sun protection track with excellent performance has stood out as a new outlet in the field of efficacy skin care, and has also attracted mainstream brands at home and abroad. Massive arithmetic and massive star map jointly pry into new opportunities in the industry, capture new hot spots of people, gather new ways of growth, and help the brand find strategic guidelines for overtaking in corners and business breakthrough.

01. China’s sunscreen market potential appears

According to the Kaidu consumer index, the daily use habits of Chinese users for sunscreen products have been preliminarily formed, and the potential of China’s sunscreen market has emerged. Compared with basic skin care products, the consumption power, consumption frequency and customer unit price of sunscreen have increased potential, and the consumption level has begun to catch up with skin care products. A huge amount of research data show that sunscreen products are more important in the beauty steps and have high loyalty. In the tiktok group, the utilization rate of sunscreen products ranked second, second only to the basic skin care products.

02. Public awareness upgrade of sunscreen

Beauty people have significantly upgraded their health awareness and protection concept. The public has urgent needs for skin problems and ensuring health status. 78% of sunscreen people believe that sunscreen is an essential step in daily makeup and skin care, and has become a key guarantee for skin care effect, which can effectively resist skin problems and delay aging.

Upward consumption power of sunscreen products 03

In terms of consumption level, the sunscreen population has also increased significantly. Both the consumption amount and frequency have increased greatly compared with the past. 67% of the sunscreen population have increased the consumption of sunscreen products in the past year, and 49% have increased the purchase frequency. Sunscreen has been included in the purchase list of consumers and occupies the share of wallet.

04. Expansion of demand scenarios applicable to sunscreen

Through the attention distribution of tiktok related scenes on the shaking platform, we can see that sunscreen has penetrated into all kinds of life scenes. The top three hot scenes are outdoor (36%), daily (25%), and makeup (21%). Moreover, the heat of sunscreen in each scene is significantly improving. In particular, sunscreen before makeup has become a hot spot for new beauty lovers, and the growth rate of attention has reached 3103%.

05. Sunscreen is the first focus in the hot sales cycle

China’s beauty users’ pursuit of cosmetic effects has become one of the driving forces of the industry. Tiktok is the core selling point of all kinds of products. From the vibrato content data, the content of sunscreen industry is still in the stage of rapid development, and the video release volume has increased by more than 290% and the volume of broadcasting has exceeded 88%. In the cycle trend, the importance of sunscreen has surpassed other effects in May and has become the most concerned and urgent beauty demand of users.

06. “Sunscreen +” permeates more beauty categories

The importance of sunscreen in the beauty scene has also been reflected in the product layout of the brand and has become a basic functional element. No matter the makeup category or skin care category, they are trying to superimpose the sunscreen function on the existing products in order to enhance the selling point characteristics.

07. Active search and e-commerce purchase

With the improvement of market education, the mental needs of users to tiktok have gradually become mature and stable. The search volume of search for sunscreen content on the shaking platform has increased by 159% over the same period, especially in May and August. In the jitter business, sunscreen products are also popular. Sales volume and penetration of sunscreen are all rising, especially in tiktok.

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