2021 new energy passenger vehicle market white paper From Sina Auto & ways
The following is the 2021 new energy passenger vehicle market white paper From Sina Auto & ways recommended by recordtrend.com. And this article belongs to the classification: New energy vehicle industry, research report.
Under the “double carbon” target, new energy vehicles showed revolutionary growth against the general trend
2021 is the first year of the 14th five year plan. Under the guidance of the “double carbon” goal of “achieving carbon peak by 2030 and carbon neutralization by 2060”, major automobile enterprises have responded one after another and detonated a new round of new energy automobile revolution.
In 2021, new energy vehicles entered the first year of high growth. According to Wilson’s monitoring, the cumulative sales of new energy vehicles in China reached 2.444 million in 2021, with a year-on-year increase of 167.8%. The growth rate of the new energy market far outperformed the overall passenger car market.
Public opinion hot spots of new energy vehicles continue
Throughout the year, the public opinion hot spots of new energy continued:
In the first half of the year, the public opinion of the new energy industry before the Shanghai auto show was dominated by the “Tesla series”.
In the # rainstorm, # the # electric vehicle can be charged in the # reverse direction.
In the second half of the year, Tesla’s figure gradually decreased. The promise of the new car making force was remembered by netizens. With the increase of product delivery, it also brought more negative complaints from users.
Traditional industry exhibitions show a breakthrough high degree of reading and discussion in the social ecology of microblog.
Rational discussion of new energy industry
In the distribution of hot concerns in 2021, the joint venture brand electric vehicles have attracted much attention, especially the German joint venture brand has made enough noise in 2021. “Battery” and “smart cockpit” are still the product points most concerned by people interested in new energy. The problem of “rechargeable parking spaces” being occupied is becoming more and more serious, and has also become one of the troughs of people interested in new energy in the past 21 years.
Since the second half of the year, Tesla’s hot topics have gradually been replaced by domestic enterprises. “Weixiaoli” has a prominent online popularity, and Evergrande, Wuling and Ningde times have become enterprises with hot discussion physique in addition to “weixiaoli”.
SUV market share is on the rise
From the perspective of market segments and body categories, the sales volume of new energy vehicles is mainly concentrated in the car market, accounting for more than 60% of the market; The share of SUV shows a fluctuating upward trend. Since 2021q2, the market share has increased compared with each quarter of 2020.
Public opinion’s attention to new energy reflects the future market potential of SUV. With the increase of public opinion of new energy SUV category in 2021, it has reached a “64 drive” situation with cars.
Mini cars remain popular # small car preferences increase or occupy the mini Market
Thanks to Wuling’s deep cultivation and leadership of the market segments, micro pure electric vehicles represented by Hongguang Mini EV, Euler series and little ant have become the best-selling products of the year with the advantages of dexterity, low price and unique market positioning.
On the other hand, the b-suv class, which is dominated by male consumers, is also rejuvenated, and its market share has increased from 5.4% in early 2019 to 12.3% now.
New power brands began to gain a firm foothold in the industry
In the new energy market, the concentration of the top ten brands in sales has increased, and new power brands have begun to gain a firm foothold in the industry; Tesla, which ranked first in 2020, shrank its share to 10% in 2021 and fell to third place.
In 2021, BYD surpassed Tesla to regain the first place in the new energy market and opened a certain gap with Wuling, the second place; Euler continues to capture the market with its unique female positioning, ranking fourth ahead of GAC, AIAN and Volkswagen.
Local Governance: the public demand for new energy in Suzhou, Hangzhou, and Shanghai is obvious
From January to November 2021, Shanghai ranked first in new energy with absolute sales advantage; The sales volume of new energy in first tier / new first tier cities ranks in the first camp.
From the perspective of ownership of property rights, the proportion of individual users in the top ten cities accounts for more than 60%, of which the proportion of unit users is higher in Shanghai, Suzhou and Hangzhou; The year-on-year growth rate of new energy vehicle sales in Hainan Province / Haikou City exceeded that in the first tier cities of Beijing, Shanghai, Guangzhou and Shenzhen.
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