2021 tourism advertising Report From Star
The following is the 2021 tourism advertising Report From Star recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Many industries have been hit hard by the new crown pandemic, resulting in marketers having to test new solutions, innovate with new information, and do more with less resources.
However, with the popularity of vaccines, many people predict that advertising spending will rebound and is expected to achieve real growth in 2022. Sojern surveyed 300 travel policy makers in Europe (EU), Asia Pacific (Asia Pacific), North America (North America), and Middle East and Africa (MEA) to learn how COVID-19 affects budgeting, advertising spending, channel allocation, and how advertisers think about the future of advertising technology.
Most companies (56%) believe that the online environment is conducive to “direct response” activities. Travelers book directly because they have a clearer cancellation or refund policy.
Digital tourism marketers are investing to improve flexibility and make operations more flexible and efficient. Direct response activity is an attractive proposal for brands who are cautious about consumption and want to promote sales.
Consumers are eager to travel. With the popularity of the new crown vaccine, the hard hit tourism, media and entertainment industries are expected to rebound in 2021. This upward trend has begun, domestic tourism in all regions is booming, and newly vaccinated consumers have begun domestic travel plans.
Main findings
Since the outbreak of covid-19, 88% of the companies have increased the number of ad strategic budget or remain unchanged.
More than 56% of respondents agreed that “the online environment is conducive to direct response activities, which is a very attractive suggestion for brands that consume cautiously and seek to promote sales.”
In 2020, 87% of companies tightened spending on brand activities and increased spending on performance activities.
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