2022 e-commerce consumer Research Report From Dotcom Distribution
The following is the 2022 e-commerce consumer Research Report From Dotcom Distribution recommended by recordtrend.com. And this article belongs to the classification: Consumer research, Electronic Commerce, research report.
Although most online consumers are used to the delay of goods caused by the supply chain, few people are willing to bear the transportation cost.
According to the data, 72% of the respondents can accept the delay of goods, while only 25% of the respondents can bear the transportation cost. 41% said they would not pay extra freight, and 18% directly said that they would not shop online if they were asked to pay freight.
At the same time, some consumers began to turn to offline shopping under the influence of the supply chain. 56% of online consumers said that their shopping behavior had changed due to the continuous tension in the supply chain in the past year, and 49% said they were more likely to go to offline stores to check whether there were goods. 25% said they were more likely to pick up goods in the store due to the current “new normal”.
At the same time, more consumers are using subscription services and local delivery applications. In the Research Report of dotcom in 2021, the number of shoppers using subscription services and delivering applications accounted for 25%. The data of 2022 shows that the usage of subscription services and locally delivered applications has increased to 35% and 32% respectively.
At present, more and more American consumers are turning to offline stores to buy clothing. If the price of online and offline goods is the same, 74% of shoppers prefer to buy clothes offline. 43% of shoppers said they wanted to buy household goods in offline stores.
In terms of payment methods, AOL consumers most want to use points or rewards to pay. 63% of online consumers want to use points or rewards to pay for online shopping, which greatly exceeds the options of installment payment, buy first and pay later, and use cryptocurrency payment.
Free return service enhances the shopping experience of consumers and increases the retention rate of consumers. 59% of the respondents will not buy goods that are not returned free of charge, an increase of 4% over last year.
66% of consumers said that environmentally friendly packaging had a direct impact on their shopping decisions, and 49% of beauty consumers subscribed to services supporting circular economy.
It should be noted that the demand for online luxury goods is rebounding. In the past year, 49% of online consumers bought luxury cosmetics, clothing and accessories, an increase of 18% year-on-year.
To sum up, the consumption behavior of American consumers has changed under the influence of supply chain and inflation. Xiaobian reminds sellers here that while product layout meets market demand, it is also necessary to improve consumers’ shopping experience.
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