2022 global marketing trend report From Deloitte Consulting
The following is the 2022 global marketing trend report From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , research report, network marketing.
Deloitte released the “2022 Global Marketing Trends Report”. Over the past 18 months, the customer engagement strategy has been redefined. With this change, there has been unprecedented complexity. Consider some macro trends in the market: in a world where people constantly switch between online and offline channels, linear customer journey is almost obsolete. Consumers expect a more customized and personalized experience, but at the same time, they are more cautious about data acquisition and deployment. Even the definition of convenience has changed because people want to get goods and services at the touch of a button. In addition to products and services, people have a better understanding of the meaning of the brand. If they just want to maximize profits, many people will even leave before the brand makes an offer to them.
These trends bring more complexity to enterprises. As artificial intelligence becomes the core of the entire customer experience, teams are scrambling to find the right combination of talents to enhance and integrate creativity and analysis. At the same time, brands are constantly ensuring that their talents are as representative and inclusive as the experience they want to provide to the market. All this is emphasized by the reality that the marketing budget has shrunk to a record low when it is expected to reach an all-time high.
Given these trends, how can brands thrive in an increasingly complex world?
Deloitte believes that the answer needs to rethink the way brands interact with customers as a whole, which is justified: after investigating more than 1000 global executives, Deloitte found that the fastest-growing brand (defined as a brand with an annual growth rate of 10% or higher) is going beyond point solutions to comprehensively solve the whole customer experience problem, This includes everything from activating enterprise wide goals to comprehensively modifying the entire customer data strategy.
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