2022 global telecom industry top 150 Report From Brand Finance
The following is the 2022 global telecom industry top 150 Report From Brand Finance recommended by recordtrend.com. And this article belongs to the classification: telecommunication industry , research report, network marketing.
Brand Finance released the “top 150 report of global telecom industry in 2022”. Verizon is the most valuable Telecom brand in 2022. Verizon’s brand value increased slightly by 1% to $69.6 billion, keeping it at the top of the telecom list.
Verizon faces major brand challenges in deploying 5g infrastructure services, which raises concerns about the potential impact. However, the US telecom operator has overcome technical problems and further developed its brand in using wireless technology to provide high-speed Internet services to families. Fixed point-to-point services are designed to provide fast Internet speed and compete with wired competitors. As a relatively new channel for providing home Internet services, Verizon’s fixed wireless services are competing with users who provide fixed network services through physical lines.
Deutsche Telekom rose to second place
In second place, Deutsche Telekom has surpassed at & T, whose brand value increased by 18% to $60.2 billion, while at & T’s brand value decreased by 8% to $47 billion. Deutsche Telekom is consolidating its global brand position by introducing a new logo that has the potential to unify T Mobile and Deutsche Telekom. Initially, the letter “t” will dominate digital channels and sponsorship, and will eventually be deployed to physical buildings and retail stores.
Since 2020, the brand value of Deutsche Telekom has increased by more than 50%. Successful business performance and customer growth are the main contributors to this significant growth, especially in the United States. In addition, the group obtains additional points through continuous investment in network quality, digital technology and customer service. In addition to becoming the second largest telecom brand in the world, Deutsche Telekom is also the second most valuable brand in all European industries, only slightly lower than Mercedes Benz among all European brands.
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