2022 mobile game monetization Report From Sensor Tower
The following is the 2022 mobile game monetization Report From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile games.
Sensor tower released the “report on monetization of mobile games in 2022”. The mobile game market has a variety of profit modes, from paid games to free games with a wider range of dissemination. Sensor tower’s new report delves into how the world’s top games are profitable.
Season tickets boost the world’s top source of income
This function was first promoted by “fortnite” of Epic Games, and then became the main way for the world’s top mobile shooting games to generate revenue. In 2021, half of the world’s best-selling games implemented season tickets in their profit mechanism, including Tencent’s “Jedi survival” and “King glory” and mihoyo’s “Genshin impact”.
Now, casual games have begun to add this function, such as king’s “candy crush saga” and playrix’s “homescapes” and “Gardenscapes”.
NFT games try different audiences
According to sensor tower, deleting advertisements is one of the most popular game monetization mechanisms. This is driven by a large number of casual games, which account for 90% of the total number of monetized games, because these games rely more on advertising than any other category.
Compared with other monetization methods, NFT and cryptocurrency on app store and Google play are relatively small, but emerging areas are currently expanding from core games to various casual games.
Half of the top 10 twist games in the United States are IP based
Although “Gacha” continues to be popular and profitable in Asia, this monetization model has proved successful in Western markets such as the United States through games such as “Genshin impact” and “raid: Shadow Legends”.
Mobile Games began to integrate NFT / encryption mechanism
Emerging markets such as mobile NFT and encryption mechanism are growing and adding a series of new and existing mobile games. Five of the top 10 download games using blockchain technology were released in 2021. For example, wolffun’s “thetan arena” has generated more than 8 million downloads so far. Games such as “crazy defense heroes” from animoca brands have conducted retrospective tests on NFT.
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