2022 sugar free beverage industry Research Report From Machimang Research Institute

The following is the 2022 sugar free beverage industry Research Report From Machimang Research Institute recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

At present, sugar free beverages in China are still in their infancy in the beverage market. The biggest characteristics of sugar free beverages at this stage are small market share and fast growth. The sugar free beverage market in China mainly includes sugar free tea beverages and sugar free carbonated beverages, among which sugar free carbonated beverages are developing rapidly. The market scale increased from 600million yuan in 2014 to 5.46 billion yuan in 2019, with a compound annual growth rate of 55.53%, accounting for 55.32% of the overall scale in 2019.

In recent years, the overall overweight and obesity rate of Chinese adults has continued to rise. In 2019, the CPC Central Committee and the State Council issued the outline of the “healthy China 2030” plan, which put forward the goals and tasks of building a healthy China. Under the influence of increasing health awareness, sugar free food has attracted more and more attention, especially by diabetes patients, obese people and weight management groups. Driven by the wave of “sugar reduction”, sugar free beverages that are both sweet and “sugar free” have risen rapidly.

In October, 2021, according to an online special survey on the types of drinks that consumers like best, the top three choices of consumers when buying drinks are packaged drinking water, sugar free tea / carbonated drinks, and ready-made tea (type) drinks. From the survey results of “the main reasons for consumers to choose a drink”, compared with the survey results in 2019, the proportion of “good drinking / good taste” decreased, and the proportion of “healthy / functional”, social needs, and new product tasting significantly increased.

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