2022 video report From Nelson
The following is the 2022 video report From Nelson recommended by recordtrend.com. And this article belongs to the classification: Nielsen, research report, Network video.
According to the Nielsen report, 58% of paid video streaming subscribers in the United States can use three or more services.
In 2019, about two-thirds of U.S. residents subscribed to Netflix, Amazon Prime video or Hulu. Netflix is particularly dominant in the United States. In a survey conducted by YouGov in April 2020, 49% of respondents claimed that the video streaming service of the platform was essential, and only 31% and 22% of respondents used Amazon Prime video and Hulu respectively. On November 12, 2019, major change factors began to appear in the U.S. market. Walt Disney launched its streaming media service Disney +, which had 130 million subscribers by the end of 2021. In 2020, TV giants Comcast and warnermedia also joined the competition and launched peacock and HBO Max respectively.
Many well-known brands join the competition, coupled with the new crown pandemic, is likely to be the reason for more and more streaming media service users to diversify their subscriptions. More than a quarter of respondents said they paid for more than five video streaming services at the same time. This figure is unlikely to change soon. In Nielsen’s survey, only one in 10 respondents had a negative experience of their streaming media services, and 69% said they had not cancelled a subscription in the past 12 months.
In addition, the almost ubiquitous Internet connection disperses the media pattern and provides consumers with countless ways to meet their desire for content. In the fall of 2021, more than 81% of American households had at least one TV connection, up from 72% in 2019. This connectivity, coupled with hundreds of direct consumer choices, has changed the way we use television. At the end of last year, Americans aged 2 and over spent 32% of their total TV time on traditional TV connected devices (68%). Among children aged 2-17, the proportion is as high as 64%.
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