2030 global consumer trends From Inmant

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The following is the 2030 global consumer trends From Inmant recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.

Based on the seven key factors driving consumer spending, the global consumer trends 2030 made a bold forecast on the future global consumer market

Physical and mental health: seeking physical and mental health

Physical and mental health is no longer just taking care of yourself in a broad sense, nor is it an extreme change in all lifestyles. On the contrary, a global perspective based on convenience, transparency and value considerations is becoming a key driver of consumer behavior. In the next 10 years, the brand is expected to become the partner of consumers’ physical and mental health. While the mass market and “one size fits all” approach remain valuable, the market will further adopt customized solutions. Clean air and water will be selling points, while conscious exercise and mindfulness training will become as important as fitness.

Social environment: feeling connected with external environment

With the increase of global population and the aggravation of climate crisis, people are forced to reduce consumption, waste and energy use. People learn to share limited space more effectively and to strengthen cooperation. Better and more affordable telecommunications technology makes flexible working environment possible, and more and more consumers become digital Vagabonds. In the next 10 years, social contradictions will become increasingly acute with the intensification of resource competition. This will lead to more serious social stratification, unable to use resources more effectively and better urban planning. Pressure to continue to expand has increased, encroaching on wilderness and rural farming areas, raising the cost of producing food – leading to even more expensive basic goods for most people.

Technology: using technology to find solutions in the physical and digital world

Mobile technology continues to merge the boundaries of time, travel, workplace, learning and leisure. Virtual and augmented reality (VR / AR) will bring changes to tourism and entertainment industries, and the popularity of virtual E-sports will be comparable to that of physical sports. In the next decade, consumers will be indifferent to cashless payments and unmanned stores, demand more data privacy, and seek more human to human interaction. Among the challenges of economic inequality and aging societies, we will see the emergence of technologies developed to mitigate the impact of migration and displacement.

Rights: feel respected, protected, supported

Consumers increasingly feel that they can challenge companies, brands and individuals who disagree with their opinions, and the “culture of resistance” is becoming more and more intense, and the influence is obviously transferred to the collective consumers. The youth movement will lead to public awareness of the causes, promote legislative leaders to develop and implement ideas, and make real changes. At the same time, data has become more people-oriented, giving people the right to control how their personal data is collected and shared. Consumers are beginning to realize the true value of such data, and they are asking for more and more. Looking ahead, blockchain technology will change data ownership, allowing consumers to decide who can access their information online, thereby regaining control.

Identity: understanding and expressing yourself and your position in society

Consumers are moving away from the rigid definition of race, gender and sexual orientation, and are moving towards a more mobile and self selected identity. However, with the development of the movement, people’s sense of loneliness and isolation intensifies, which makes them feel that they are actually losing themselves. People are more connected than ever, but loneliness and isolation are deepening and will reach epidemic proportions by 2030. Companies, brands, social organizations and governments are expected to design and fight technology-based solutions. As identity changes, so does social interaction. In the future, more and more people will live with like-minded, like-minded people, rather than their families.

Value: tangible and measurable benefits from investment

We are in an era of over consumption and unsustainable consumption. The culture of “swipe up” in social media makes people constantly seek to buy more and better. However, as climate change becomes a major issue in modern society, consumers begin to examine their consumption habits more carefully. Although consumers are looking for more cautious ways to spend, they also want to get authentic and unique products for them. In the future, it is expected that there will be a shift towards slow minimalism that emphasizes durability and functionality. Rapid urbanization will reduce the available space in homes, offices and shared environments, requiring consumers to buy less.

Experience: find and explore stimulation

Although the pursuit of stimulation is not new, its role in consumer decision-making has developed. On the contrary, the brand that is just a moment away from the brand should not be a powerful tool to create. Technology drives the experience, but continuous connectivity also leads to people’s demand for offline communication becoming more extreme and breaking through boundaries. Looking forward to the future, collective experience will become more and more popular. People will begin to redefine what they want as individuals. This will include inaction because people will be more careful about how to use their time.

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