Brief report on inventory insight data of China’s game industry in July 2021 From Small gourd big data

The following is the Brief report on inventory insight data of China’s game industry in July 2021 From Small gourd big data recommended by recordtrend.com. And this article belongs to the classification: research report, network game, Webcast.

Recently, China mobile games industry has released the 7 monthly report on the inventory report of China’s game industry. The report is divided into 6 parts, namely, the general situation of the game industry, the online games, the hand travel, the single player / host game, the professional occupation competition and the brand marketing. The total report is available in the “big data” official account or official website of the “big gourd”. The report is divided into 6 parts.

From the anchor side, in July 2021, the total number of live broadcast anchors on each live broadcast platform reached 2.875 million, including 2.421 million game anchors, accounting for 84.2%; The total live time is 8337 years, including 4947 years of game live time, accounting for 59.3%. On a month-on-month basis, the total number of open anchors and game anchors remained relatively stable, with a floating proportion of no more than 10%; On the contrary, the total live broadcast duration and game live broadcast duration have maintained a certain growth rate month on month, indicating that the average live broadcast duration of the anchor has a longer and longer trend.

From the user side, compared with the more serious epidemic period in 2020, the live broadcast active audience and game live broadcast active audience have decreased significantly. On a month on month basis, the overall number of live gift giving people increased significantly in 2020 and continued well in 2021. The growth of gift giving people mainly came from entertainment live content. Although the number of live game gift giving people changed little, users’ ability to pay and reward improved.

From the perspective of the total live broadcasting duration of the game live broadcasting industry, it shows a steady upward trend on the whole. In July 2021, the total live broadcast time of full platform games reached 4947 years, with a month on month increase of 13.3% and a year-on-year increase of 8.5%, reaching a record high. When the number of game anchors is relatively stable, the average live time of game anchors is getting longer and longer, indicating that more people choose to take game live as their main or even full-time job.

According to the current statistics of the game live broadcast data of each platform in June and July, through correlation and descriptive statistical analysis, it can be concluded that the Pearson correlation coefficient between the average daily live broadcast duration and the average number of bullets sent per day is 0.948, and the correlation coefficient with the average daily gift income is 0.959. The average number of bullets per day and the average daily gift income are strongly correlated with the average daily live broadcast duration. The longer the live broadcast, the more likely the audience will have the interactive behavior of sending bullets and gifts, so as to improve their fans’ activity and income level.

In July 2021, the number of people giving gifts to live games reached 34.65 million, an increase of 8% month on month and 12% year on year. However, on the whole, the change range of people giving gifts to live games in recent three years is relatively small, and the payment habit of live game users is still being cultivated. In July 2021, the total gift value of game live broadcast was 951 million, with a month on month increase of 5% and a year-on-year increase of 12%. On the whole, it has a gentle growth trend. In July 2021, the monthly gift value of a single user reached 27.4 yuan, which was only 19.5 yuan in July 2019. Users’ willingness to pay and reward ability have been significantly improved, and there is still room for continued growth in the future.

In July 2021, the number of game anchors of Kwai Chi was 1 million 86 thousand, and the game anchor was the largest in the whole platform. The number of game anchors was more than 2 times that of platforms such as tiger tooth, fighting fish, B station and so on. Overall, the number of fast game anchors showed a decreasing trend year by year, while the number of game anchors of tiger teeth and fighting fish was stable at about four hundred thousand, and the fluctuation of Kwai Chai was smaller. In terms of the number of game anchors, station B is the most prominent. In recent years, the scale of game anchors has increased steadily. At present, it has reached 403000 people, which is very close to the number of game anchors on tiger teeth and fish fighting platform, which is closely related to the strong investment of station B in the field of game live broadcasting and E-sports content.

In July 2021, the total gift revenue of Huya live broadcast reached 289 million, with a month on month increase of 32.0% and a year-on-year increase of 13.8%. The gift revenue ranks first among all live broadcast platforms and has the strongest gold absorption ability. In July 2021, the number of Kwai Kwai gifts increased to 18 million 753 thousand, up 48.1% from the same period last year, and the gift income reached 213 million yuan, up 222.7% over the same period. Although the value of the gift of the fast handed has increased from 5.2 yuan in July 2020 to 11.4 yuan in July 2021, there is still a big gap compared to the value of gift gift per capita of tiger tooth. For tiger teeth, the number of viewers who should increase their gift income should be paid from the number of paid audiences. Kwai TSE needs to consider how to improve the payment ability of single users.

In July 2021, the daily average number of barrage sent by the betta platform reached 6.704 million. Compared with other live broadcasting platforms, more users of Betta will send barrages when watching the live broadcast. From the top four platforms in terms of daily average barrage volume, the audience of Huya platform sends 10.9 barrages per person per day, which is far higher than other platforms. Station B ranks second, with 8.5 barrages per person per day, while the betta with the largest number of people sending barrages sends only 2.9 barrages per person per day. It can be seen that the interaction viscosity between Huya and the audience of station B is higher than that of other platforms, The audience and the anchor will have more frequent bullet screen communication and interaction.

In terms of the number of game anchors, while mobile game anchors account for more than half of the game anchors, the total number of mobile game anchors shows a decreasing trend year by year, while the number of anchors of online games and single / host games is growing slowly. It can be seen that in the early stage, the hot mobile game market and a large number of anchors have experienced time precipitation and survival of the fittest, and the scale tends to be stable, while online games and single / host games with relatively small competition have become the choice of more anchors.

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