Q3 Japan mobile game market data in 2020 From Sensor Tower

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The following is the Q3 Japan mobile game market data in 2020 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Mobile games.

According to the latest data of sensor tower store intelligence, the revenue of mobile game market in Q3 in 2020 will soar to $5 billion, setting a new record again. Under the leadership of Netease and Youzu, more mobile game manufacturers are going to Japan to dig for gold, and the number of Chinese mobile game products listed in the top 100 list has increased to 27, accounting for 25.6% of the total revenue of top 100 mobile games. The detailed data are as follows.

Japanese mobile game market size

In 2020, Q3 Japan’s mobile game market’s total revenue in app store and Google play surged to US $5.01 billion, up 17.3% month on month and 32.2% year-on-year, which is the fastest growing quarter since 2014. Among them, 55.6% of IOS revenue and 44.4% of Google play revenue.

As the new products of local manufacturers are almost out of stock, the total downloads of app store and Google play mobile games in Q3 Japan were only 180 million times, with a month on month decrease of 21.9% and a year-on-year decrease of 14.3%, which was the lowest quarter since the outbreak of the epidemic. Among them, 57.7% of the downloads came from the app store and 42.3% from Google play.

Popular mobile games in Japan

Mixi “monster marbles” won the top spot in Q3’s Japanese mobile game revenue with $270 million, while Sony’s “fat / grand order” ranked second.

Netease wilderness action, which is about to be listed for the third anniversary, is estimated to have revenue of nearly $180million this quarter, up 52% year-on-year, 13.8% on month, and won the third place in the income list. As the most successful hand travel product in Japan market in the past three years, the estimated total revenue of Q3 wilderness operation in the region has exceeded 1.27 billion US dollars.

The new products on this issue list include square Enix IP derivative tactics RPG hand tour “brave fighting dragon tact”, and Lilis’ hand-held Tour “sword and expedition”.

Although in the income list, Japanese manufacturers maintain control, but in the download list, Japanese manufacturers only occupy 5 seats, 4 less than Q2. Among the five new products listed on the list, only the brave fight the Dragon tact and re: a life in a different world from scratch are from Japanese manufacturers; the new products of Chinese manufacturers have reached 3, namely sword and expedition, red: pride of Eden, and evolution of greedy snake.

China Mobile tour in Japan

In this period, 27 Chinese mobile games were shortlisted in Japan’s top 100 mobile game bestsellers, with a total revenue of $960 million, accounting for 25.6% of the total revenue of the top 100. In Q3 of 2018, only 18 Chinese mobile games were selected in the top 100, with a total revenue of US $300 million, accounting for only 11.8%. In the past two years, Chinese manufacturers have successfully doubled their market share in Japan.

The reasons for this phenomenon are: on the one hand, local game manufacturers, represented by Nintendo, failed to meet their revenue expectations and instead returned their development resources to the host market; on the other hand, Chinese manufacturers have gradually established a system and method of issuing in Japan, reaping huge profits, so as to attract more enterprises into the game.

While the demand for local players is booming, Japanese manufacturers have failed to keep up with market changes, leaving a huge space for overseas players to develop.

Due to the rise of the market, the incomes of mobile games such as “operation in the wilderness”, “placing girls”, “Mafia”, and “idol dream Festival!! music” all hit record highs in Japan this quarter. With the newly listed swords and expeditions and red: pride of Eden, the incomes of Lilith and Youzu increased by 208% and 112% respectively on a month on month basis.

In terms of download list, there are as many as 10 games on the list for the first time in this issue, including 8 newly listed products. Chinese mobile game manufacturers have become the most active distribution force in the Japanese market.

“Ultra” is the first half of the neck. This is the name of the Japanese people.

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