White paper on circular e-commerce industry in 2019 From Whale Institute

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The following is the White paper on circular e-commerce industry in 2019 From Whale Institute recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.

The development process of China’s circular e-commerce industry is relatively short. Entering the Internet era in 2000, the first batch of single category second-hand trading platforms emerged. After 2004, multi category trading platforms emerged. In 2014, mobile idle transactions developed rapidly. With the advent of the 5g era, in line with the development of new retail and big data, the second-hand industry will carry out online to offline circular integration stage.

Circular e-commerce has developed rapidly from B2C, C2C mode to c2b2c mode. In developed countries in Europe and the United States, the circular e-commerce trade industry has developed relatively mature, but the perfect credit system between China and developed countries is different. The establishment of China’s credit system has not been perfect, and the establishment of trust relationship between buyers and sellers is a natural weak problem in the transaction process. At present, the enterprise services in China’s circular e-commerce industry are mainly online transactions, but in the future, the growth of circular e-commerce market will be driven by the combination of online and offline.

Circular e-commerce market is inseparable from solving the problem of “efficiency and trust”. Both the buyer and the seller have a transaction expectation, which is complementary to the trust and efficiency of both parties. For idle trading platform, to meet customer expectations and solve the trust problem can better absorb traffic and improve efficiency. In the c2b2c mode, the platform intervenes in the transaction, provides the detection and evaluation report for the trading items, provides the consumers with authentic and reliable purchase information, and also indirectly establishes the trust relationship between the buyer and the seller.

Under the pressure of economic downturn, the role of “idle economy” brought by circular e-commerce transaction is more prominent. In terms of mode, China must, according to the reality of the social credit system, explore a circular e-commerce trading market road based on the perfect credit system of both buyers and sellers. Finally, the long-term way is to let the buyers and sellers and the trading platform “win three wins”.

Starting from the development history and current situation of the circular e-commerce industry, this report compares and analyzes the development status of overseas market and Chinese market, explains the uniqueness and driving force of China’s circular e-commerce development, and constructs the industrial ecological map. At the same time, we investigate and analyze the representative industrial innovation cases in the industry, and investigate the relevant market user groups. On this basis, we conduct user portrait analysis, so that readers can deeply understand the industry status and operation mode. In addition, based on the in-depth analysis of the industrial chain and market competition pattern, we also summarize the development trend and future prospects of the circular e-commerce industry.

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