China’s cross border e-commerce sells to the world From Cross border E-commerce
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The following is the China’s cross border e-commerce sells to the world From Cross border E-commercerecommended by recordtrend.com. And this article belongs to the classification: Overseas shopping, Electronic Commerce, research report.
With the advent of DTC era, the transformation of offshore e-commerce is irresistible
In the future, the offshore e-commerce business has broad prospects, and the next growth era has come. It is estimated that by 2020, the global consumption amount of cross-border online shopping will reach 1 trillion US dollars, an increase of nearly 50% compared with that in 2018, and most of the global consumers have experienced cross-border consumption, among which the United States, the United Kingdom and Germany are the main cross-border consumption markets. In the near future, consumers are increasingly looking forward to a more smooth mobile shopping experience, such as the hope that the majority of brands can provide one click purchase service.
At the same time, the platform based sales model is facing more and more challenges, such as fierce competition between the industry, reducing commodity profits, etc. Driven by the current situation and the expectation of consumers, the DTC (direct to customer) mode of “taking consumers as the terminal, integrating marketing, payment, logistics and after-sales tools in the online and offline ecosystem to manage and expand business” has sprung up.
As the name suggests, DTC mode can enable businesses to have their own customer experience, and the value it brings can ultimately give the enterprise a “Facade”, a story and insight into the relationship between enterprises and customers. In such an era of opportunity and transformation, independent station gradually rises. Thanks to Shopify’s rise in China, the independent station mode has an explosive growth at the end of 2018.
In short, Shopify is a shopping cart system in the SaaS field, which is suitable for cross-border e-commerce to establish independent stations. Users can set up their own online stores by using various themes, templates and apps online after paying a certain fee. Not only that, Shopify will also help e-commerce localize and expand the local market. Mr. Wu Dairong, international development manager of Shopify Hong Kong, delivered a speech to show the audience the ten key steps of Shopify’s success: selecting templates, determining layout and features, displaying correct currency, language translation, marketing funnel, convenience and guarantee of settlement, e-mail marketing, customer support and service, collection and display of comments, and acquisition of customer loyalty Content.
Facebook jointly publishes white paper to help drain e-commerce in China
In the era of DTC, professional Shopify will certainly build a brand portal for offshore e-commerce, making it easy to have its own independent station. But this is only the first step. If you want a long-term and stable business, traffic is always the top priority. Facebook has more than 2 billion high-quality users in the world. It is not only a popular social platform, but also a powerful channel for businesses to operate business. The vast majority of cross-border consumers in the world are active users of Facebook’s applications. At the “2019 Macao International Innovation Festival”, Facebook and Shopify joined hands to launch the white paper “Facebook x Shopify China’s cross border e-commerce towards the world”, and Facebook delivered a keynote speech.
Facebook brings a steady stream of traffic to businesses with independent sites, and it’s extremely high quality. “People oriented” Facebook provides corresponding advertising tools and programs for different marketing objectives to help businesses set correct key performance indicators, while accurate measurement programs help businesses understand the real business performance. At the same time, according to the different stages of the purchase process, provide a variety of positioning, targeted. In short, Facebook’s global optimization secrets include discovering new insights, targeting audiences (core audience, custom audience, similar audience) and localized material.
At the same time, pixels, as a piece of code, are the cornerstone of Facebook’s advertising operations. It uses standard events to track users’ actions, so businesses can use pixels to customize their exclusive audience. Pixels can complete the re marketing, remind the non shopping users to place an order, or realize cross selling and up selling. The system can also find similar high-value users based on pixels.
Surrounded by multiple factors, the sea going mode based on platform is becoming more and more difficult, and DTC mode has become a new term conforming to the trend of the times. In the DTC mode, independent station is an essential element, because the independent station of the brand is a “Facade” and a bridge to provide convenience for users.
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