Consumer experience index report From Baseline

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The following is the Consumer experience index report From Baseline recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.

Bazaarvoice released its report “consumer experience index.”. Content from real customers not only drives the shopper’s journey, it’s also a new social currency. With mobile phones, everyone can be an advocate, an opinion leader and an advertiser.

When it comes to shopper behavior, age is more than a number. Although shoppers’ preferences vary based on a variety of factors, such as gender, location, income, etc., the survey found that age has the greatest impact on how, why and where consumers shop.

When it comes to reviews, recommendations, and content, consumers seek information from a variety of people in order to make a purchase decision, and the people they trust most are not always black and white. Customers are leaning towards the comments of subject matter experts and micro opinion leaders rather than those they think are untrue. This raises the question: who do shoppers trust?

Consumers control the future of product pages. Traditional product pages are transforming from a catalog of product descriptions and professional photos to a rich collection of user generated content (UGC). Not only do consumers prefer real-life recommendations, they also shop directly through new ways of combining social media and e-commerce.

The interconnectedness of modern consumers means that they are ready to help and have high expectations of return. Meet their expectations and you’ll be rewarded. If you miss, your brand may become the next loser.

Convenience and cost are the most concerned issues for shoppers, so is brand trust.

Just as consumers demand an immediate response from the brand, they also demand immediate satisfaction from the shopping experience.

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