2021 data experience report From Experian

The following is the 2021 data experience report From Experian recommended by recordtrend.com. And this article belongs to the classification: professional knowledge, research report, network marketing.

85% of American enterprises are paying more and more attention to data experience, and become more data-driven as a business.

A survey of more than 500 C-suite executives, directors and managers of American companies from different industries found that 86% of respondents believed that investment data management had a direct impact on their business growth. Facts have proved that in the past 12 months, 92% of respondents have talked about money and invested in data management, of which 56% have invested a lot.

In order to be more mature in data management, respondents gave priority to technology (67%), skills (54%), strategy (52%), process (47%) and culture (35%). Many enterprises are already investing in data quality tools and technologies (60%) and integrated data management technologies (57%). 52% of respondents are also hiring professional data roles, and 46% are implementing data literacy programs.

Currently, 54% of users are investing in improving the data experience. In addition, when asked what a good data experience is, respondents cited easy-to-use data management tools (55%), high trust in data quality (51%), data visualization tools that facilitate the communication of opinions (50%), tools and technologies that are fully integrated to eliminate data islands (47%), and flexible access that can be expanded as needed (45%).

So is there a return on the increased investment in data management? It does pay off in many areas. Nearly half of the respondents said that the increased investment had a significant impact on decision-making (48%) and customer experience (46%). Others said that the investment had a significant impact on operational efficiency (44%), cost savings (41%) and innovation (40%). However, although obtaining customers is still the top priority of marketing, one-third of respondents said that the increase in investment in data management has had a significant impact on this field.

Finally, 94% of respondents agreed that the quality of data has become more important in the past year, and e-mail data (67%), identity data (57%), telephone data (57%) and address data (46%) have become more important during this period.

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